Initially founded in 2011, Fight Co was originally a Muay Thai clothing and equipment supplier which sold products from the top brands such as Fairtex and Twins. However, due to the progressive growth of the online store, they began to expand their product range to accommodate all varieties of martial arts including Boxing, BJJ, Judo, Kickboxing, Karate, MMA and more.
Our Technical Specialist used our powerful Product Feed Optimisation Software to rapidly improve the quality of their feed. This resulted in products winning more Impressions and Clicks for the right search terms at the right time.
Learn MoreWe focused purely on products receiving No Clicks and No Conversions in the past 30 days to drive 100% incremental sales with no cannabilisation. Once combined with Product Feed Optimisation, this provided the revenue uplift.
Learn MoreBy utilising our Premium Google CSS status, we were able to acquire Shopping Ad traffic at a 20% discount when compared to the core campaign traffic. This led to achieving a revenue uplift at the desired Return on Ad Spend.
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