Expert analysis, practical guides, and strategies to improve your Google Shopping performance.
Discounted products are often treated as one simple group in Google Shopping. Full price or on sale. That split works as a starting point, but…
The challenge with this account was clear: too much revenue was coming from too few products. Before working with Shoptimised, One Stop for Safety was…
If AI is going to read, explain, compare, and even help buy products, then product data needs to be clean, accurate, and easy for Google…
Discounted products are often treated as one simple group in Google Shopping. Full price or on sale. That split works as a…
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TikTok Shop is not just another place to send your product feed. That was one of the clearest takeaways from our team’s…
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The challenge with this account was clear: too much revenue was coming from too few products. Before working with Shoptimised, One Stop…
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If AI is going to read, explain, compare, and even help buy products, then product data needs to be clean, accurate, and…
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Shopify migrations are coming up more and more in retailer conversations. Whatever the driver, the pattern is consistent: platform migrations are a…
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A behind-the-scenes look at Shoptimised’s visit to Google Dublin, from team meetings and 2026 planning to ping pong, Guinness and partnership building.
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What it means for retailers and the actions Google Shopping Ads users should take now AI shopping is moving from ‘help me…
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Google is retiring older Shopping Content APIs. Learn what this means for product feeds, Shopping ads and PMax campaigns.
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When it comes to managing your Google Shopping budgets in the run-up to Black Friday, the question looms large: should we go…
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Google CSS Partners can help retailers reduce Shopping ad costs, improve product visibility and get more value from Google Shopping campaigns.
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A 2023 comparison of Performance Max and Standard Shopping across 982 accounts, covering ROAS, CPC, adoption and campaign control.
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A guide to the Google Shopping auction, covering feed quality, product relevance, Merchant Center issues and promotion setup.
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