The Founding Fathers
On 12 February 2018, co-founders John Cave and John Oram officially started Shoptimised.
For retailers and agencies who want smarter, more sustainable growth and complete clarity on what's driving it. We optimise feeds, budgets, and visibility in real time, so every product gets a fair chance to perform.
We built Shoptimised because we were frustrated by tools that leave retailers alone with a dashboard and a help doc. Smart software matters. The difference is having people who understand your business, challenge your thinking, and stand behind the results.
Everyone at Shoptimised has spent time in the trenches. We know how campaigns break, how feeds fail, and how easy it is to optimise the wrong things. That experience is built into how we work, how we communicate, and how we measure success.
We don't hide behind jargon. We explain things simply. And we speak like partners not salespeople.
We’ve built the client experience around one simple idea. You should feel supported, not chased.
On 12 February 2018, co-founders John Cave and John Oram officially started Shoptimised.
You cannot launch a SaaS business without software, so Shoptimised 1.0 went live. It was built to solve PPC management challenges, with Feed Optimisation at its core.
Shoptimised became one of the first businesses to secure Google CSS Partner status after the programme launched.
Shoptimised had already seen strong results helping retailers sell products that were not moving through a combination of our software and CSS network. Incremental Sales launched as an official service.
Following our beta testing and collaboration with Google, they published a case study showing how Shoptimised could help shift non-moving stock.
As our client base grew, so did the platform. Shoptimised 2.0 launched in February 2020 with a fresh look and new features to match.
After a period of rapid growth, Shoptimised was recognised as a Premium CSS Partner.
Retailers wanted access to a CSS network that matched their brand guidelines and looked the part. So we launched Find The Trend, giving premium fashion retailers a CSS option that worked for performance without compromising brand.
After years of growth and iteration, Shoptimised 3.0 launched. It gave us faster feed caching, stronger performance, and the ability to scale further than ever.
Recognising both the growth to date and future potential, LDC invested in Shoptimised and joined us for the next chapter.
Not aspirational. Not decorative. This is the standard we hold ourselves to, and what customers should feel when they work with us.
No sales scripts. No pressure. Just an honest conversation about where you are and where you want to get to.
