Your offers are ready. But how much of your catalogue will shoppers actually see? Improve your product feeds and find sales opportunities beyond the usual winners.
Black Friday weekend 2025 brought sharply higher revenue and stronger conversion across the retailers we work with. But demand only helps the products shoppers can find. If your Google Shopping activity leans on the same few bestsellers, much of your catalogue could miss out.
Normal daily revenue across clients on Black Friday 2025
Higher conversion rate across Black Friday weekend 2025
Retailers included in our Q4 2025 performance analysis
Methodology: Shoptimised's Q4 2025 analysis of 344 client retailers. Black Friday weekend (Black Friday to Cyber Monday 2025) is compared with each retailer's average Friday-to-Monday weekend across the rest of the Q4 2025 comparison period. Historical results, not a forecast. Individual results vary.
Better data. Clearer products.
Illustrative data enrichment example. Rules depend on your source data.
Black Friday promotions bring shoppers in. Clear, complete product data helps more of your catalogue match the searches that matter, not only your bestsellers.
What needs attention first?
Incremental Sales helps overlooked products get another opportunity to compete in Google Shopping.
We identify products that aren't currently generating sales through your Core activity and run them through a separately managed Incremental layer.
This creates additional reach across your catalogue while your existing campaigns, budgets, agency and account structure remain unchanged.
Want to know more?
From more orders to stronger returns, see how Shoptimised clients performed across Black Friday weekend 2025. Each retailer is measured against its own average Q4 weekend, so every figure shows what changed when peak demand arrived.
How Complete Golfer turned Black Friday weekend into 5.1× a normal weekend’s revenue, with over four times the orders.
How premium babywear brand MORI, the biggest baseline account featured, took three times its normal weekend orders.
How Irish retailer Joyces took four times its normal weekend orders, at a ROAS above its everyday return.
How Old Mill Saddlery ran 3.5× normal weekend revenue and still lifted its ROAS from an everyday 11.2 to 12.7.
How Art of Living Cookshop more than doubled its ROAS from 7.6 to 16.1, with revenue at 2.8× a normal weekend.
How Casa Interiors bucked the furniture trend, taking 4.4× normal weekend revenue as ROAS rose 58% to 9.7.
How Smiths TV rode electronics’ biggest weekend to 3.5× normal revenue and came out 58% more efficient on ROAS.
How Lincs Aquatics nearly doubled its ROAS from 8.8 to 17.4, with weekend revenue running at 3.4× normal.
How footwear retailer Steppedin ran 3.2× normal weekend revenue and 3.1× the orders, as ROAS climbed 40% to 8.4.
How to read these figures. Results compare Black Friday to Cyber Monday 2025 with each retailer’s own average Friday-to-Monday weekend across the rest of the Q4 2025 comparison period. Percentage figures show the increase on that average weekend, and × figures show the weekend as a multiple of it. ROAS is revenue divided by ad spend; ROAS uplift is the percentage change in ROAS. All results reflect each retailer’s full trading activity, including offers, pricing, stock and wider marketing, and are not attributable to Shoptimised alone. Individual results vary.
See which products are selling and where more of your catalogue could compete before Black Friday 2026.
Peak weekends reward catalogues that are ready. Try the software yourself, check your product data, or find out where your Google Shopping catalogue could do more before Black Friday 2026.
Explore the tools that help you clean, enrich and manage your product feeds ahead of Black Friday.
Start Your 14 Day Free TrialFind missing product data and opportunities to improve the feed behind your campaigns.
Get a Product Feed AuditSee which products are driving sales and where additional Google Shopping opportunities exist.
Get a Free Google Shopping AuditIdeally, before peak trading begins. Giving yourself time to review product data, fix feed issues, and identify missed opportunities means you’re not making changes once Black Friday demand has already arrived.
Look for missing or weak product data, inaccurate attributes, poor titles, outdated information and products that aren’t getting the visibility they should. Shoptimised can carry out a Product Feed Audit and highlight where improvements could be made.
Yes. Our audit looks beyond your bestsellers to help identify products that may have more opportunity to appear and compete in Google Shopping.
A Product Feed Audit focuses on the quality and optimisation of the product data being sent to Google. A Google Shopping Audit looks more broadly at your Shopping activity and where additional opportunities may exist across your catalogue.
Shoptimised Feed Optimisation includes a 14-day free trial, giving you an opportunity to get hands-on with the platform and start reviewing your product data ahead of peak trading.
A strong feed is a good starting point, but there may still be catalogue gaps, underperforming products or additional opportunities that aren’t immediately obvious. A Product Feed Audit can help confirm what’s working and what could still be improved.
Yes. You can request a free Product Feed Audit or Google Shopping Audit to understand where your biggest opportunities may be before peak trading.
Across our clients, Black Friday 2025 brought 3.97× normal daily revenue. Use the weeks before peak trading to close product data gaps and give more of your catalogue a chance to sell.
