Take control of your product data, fix visibility issues, and improve performance across Google Shopping. No dev work. No guesswork. Just better results from the feed you already have.
Most Google Shopping issues don’t come from your campaigns, they come from your feed. Products end up with 0 impressions or in front of the wrong audience, due to poor titles that don’t match search intent, missing or incorrect attributes and Google Merchant Center issues suppressing visibility.
Three modules working together to identify feed issues, build smart rules, then test and prove what actually converts.
Quickly identify issues in your feed data, structure and content with a feed audit.
Create complex IF/THEN rules without writing code. Map custom labels, append search terms, and fix data at scale.
Run controlled tests on feed changes to prove what drives higher conversions.
One place to audit, optimise, and test. No jumping between tools.
Every plan includes the core platform features. Pay only for the scale you need.
For in-house teams and small agencies managing a handful of feeds.
For growing brands and agencies managing multiple clients or channels.
For larger catalogues and agencies that need more feeds, users, and control.
For high-volume brands and agencies running feeds across multiple accounts.
Run a free feed health check and discover the errors, warnings, and optimisation opportunities affecting your Shopping performance.
Product feed optimisation is the process of improving your product data so it performs better in Google Shopping. That includes titles, descriptions, attributes, categories, product types, and overall structure.
Better product data helps Google understand your products more clearly, which can improve visibility and performance.
No.
You just need a product data source. That could be a platform connection (like Shopify), a feed file or URL (XML, CSV, JSON), or a Google Sheet.
If you already have a feed in your Merchant Center, we can still work from your existing product data and help you improve it.
No.
Our rule builder is designed for marketers and media buyers, so you can create and apply feed rules without writing code.
If you can follow simple logic, you can make meaningful feed changes quickly.
You can create IF/THEN rules to edit and improve product data at scale. Common examples include rewriting titles, mapping categories and product types, fixing attributes, setting custom labels, and excluding products that should not be advertised.
Rules can be applied across thousands of SKUs, so you’re not stuck editing data one product at a time.
Getting the foundations right. That means clean, consistent titles, correct categories and product types, complete attributes (like GTIN where available), and a structure you can scale.
Once the basics are solid, optimisation becomes easier to maintain and much easier to measure.
The feed audit flags common data issues that can hold back Google Shopping performance, including weak product titles, duplicate descriptions, missing attributes, GTIN gaps, category issues, and shallow product type structure.
It’s designed to highlight the biggest opportunities first.
Suggested optimisations are prioritised recommendations from the audit and platform insights. They highlight what is most likely to improve Shopping performance first, such as title improvements, missing attributes, GTIN gaps, category and product type structure, and duplicate or low-quality data.
The aim is to give you quick, auto-created rules to instantly improve your product feed.
Performance rules use Google Ads product-level signals to help you make better decisions in your feed and campaign structure.
For example, you can flag products that are spending but not converting, label winners and underperformers, or group products into tiers so you can control budget and reporting more clearly. What we can do depends on the data available in your setup.
Shoptimised helps maximise the value of your product data to improve visibility, activate overlooked SKUs, and drive measurable growth across your existing catalogue.
Run a free diagnostic audit and uncover every error, warning, and missing attribute suppressing your feed performance. No commitment, results in minutes.
