Give your proven products more opportunities to be seen, clicked and bought.
Spotlight is Shoptimised's managed Google Shopping acceleration service for products that are already performing. We identify the SKUs with proven demand and create more opportunities for them to appear across Google Shopping. Your Google Ads activity, Merchant Center and budgets stay under your control. We manage Spotlight around them.
Your best-selling products have already done the hard part. They have generated sales, demonstrated demand, and proved they can perform against your commercial targets. But appearing in Google Shopping does not mean they are capturing all of the available opportunity.
Your product might occupy one position in the Shopping carousel while competitors occupy the positions around it. Spotlight is designed to give your proven products more opportunities to compete for that visibility.
Spotlight creates additional routes for eligible products to compete in Google Shopping auctions, increasing the opportunity for the same product to gain additional visibility. What changes is the number of opportunities that product has to compete.
Spotlight does not put additional budget behind untested products and hope demand appears. Every product entering Spotlight has already demonstrated commercial potential.
Spotlight combines product performance data, feed expertise and additional Shopping routes to create more opportunities around products that have already proved they can sell.
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We analyse your Shopping performance against agreed ROAS, sales velocity, brand, category and other commercial criteria to identify SKUs with genuine potential to scale.
02
We prepare and distribute selected products through eligible Shopping routes, creating additional opportunities for them to compete for Google Shopping visibility.
03
Spotlight activity is reported separately so you can see tracked revenue, ROAS and product performance alongside your existing Shopping activity.
Your existing campaigns remain in place, you control the media budget and Shoptimised manages the Spotlight feed and supporting infrastructure. No website redevelopment or restructuring of your existing campaigns is required.
Different parts of your catalogue need different growth strategies. Spotlight is designed to sit alongside your existing Shopping activity rather than replace it.
Your established activity provides the foundation and identifies the products, categories and demand already working for your business.
Incremental focuses on products receiving less opportunity through your Core activity and helps unlock revenue from more of your catalogue.
Spotlight focuses on proven Core performers and creates additional opportunities for selected products to compete for visibility.
Spotlight is powered by Shoptimised's established Comparison Shopping Service infrastructure. As a Google CSS Premium Partner, we work within Google's CSS programme to give eligible products additional routes into Google Shopping.
Our approach to using CSS and product performance to unlock Shopping growth has also been featured in a Google case study.
You control your Google Ads budget. Shoptimised charges an agreed percentage of the net tracked revenue generated through Spotlight.
If Spotlight generates no tracked revenue, there is no Shoptimised fee.
Paid directly to Google. Budget agreed and controlled by you
An agreed percentage of net tracked Spotlight revenue
Your rate depends on factors including catalogue size, sector and spend, so we'll agree it with you before anything goes live.
Shoptimised makes it easier to get more from your product data — increasing visibility, surfacing overlooked SKUs, and driving meaningful growth without expanding your catalogue.
Your strongest products have already proved they can sell. The next question is whether they are capturing as much of the available Google Shopping opportunity as they could.
Book a Spotlight Discovery Call and we'll review your existing performance, identify products that could qualify and show you where there may be room to grow.
