Sharing Our Expertise & Experiences

Platform Updates 6 min

Introducing ASR: Clearer Reporting for Google Shopping Growth

ASR brings channel, product, availability and market views together, helping teams understand what changed in Google Shopping and what needs attention next.

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Industry Insights 5 min

Google Ads Tracking Updates: Why Retailers Should Review Their Conversion Signals

Google Tag Gateway and Data Manager are putting tracking quality back in focus. Here’s what retailers should check first.

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Industry Insights 7 min

Google Ads Target ROAS and Target CPA Changes: What Retailers Need to Know Before 17 August

Google’s August update could affect budget-limited campaigns using Target ROAS or Target CPA. Here’s what retailers need to check.

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Incremental 3 min

How Thortful Turned Dormant Products Into £1M+ Incremental Revenue

Thortful used Shoptimised to bring dormant catalogue products back into Shopping and generate over £1M in incremental revenue.

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Industry Insights 7 min

Inside eTail UK Manchester: AI, Product Discovery and the Future of Retail

Callum and Dan share the key AI, product discovery and retail takeaways from eTail UK Manchester.

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Incremental 4 min

How Marine Super Store Turned Hidden Catalogue Potential Into £4M+ Incremental Revenue

Marine Super Store used Shoptimised to uncover hidden product potential and generate over £4M in incremental revenue.

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Platform Updates 7 min

Advanced Performance Rules: More Control Over Shopping Feed Performance

Advanced Performance Rules give teams more control over product-level decisions across Google Shopping feeds.

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Platform Updates 6 min

Discount Label Rule: Segment Sale Products by Discount Depth

Segment sale products by discount depth so teams can see how different promotion levels affect Shopping performance.

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Industry Insights 7 min

TikTok Shop Product Strategy: Why Trending Products Are the Best Place to Start

Trending products give retailers a practical starting point for building a stronger TikTok Shop feed strategy.

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Incremental 2 min

How One Stop for Safety Increased Revenue by 504% With More of Its Catalogue Contributing to Sales

One Stop for Safety used Shoptimised to reduce catalogue reliance and get more products contributing to growth.

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Industry Insights 4 min

Why Feed Optimisation Matters Even More in Google’s AI Shopping Era

As AI-led shopping grows, clean and structured product data becomes even more important for product discovery.

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Feed Op 5 min

How Shoptimised and 80s Casual Classics Survived a Shopify Migration Without Losing Performance

A practical look at how 80s Casual Classics protected feed continuity and Shopping performance during a Shopify migration.

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