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INSIGHTS

Sharing Our Expertise & Experiences

Expert analysis, practical guides, and strategies to improve your Google Shopping performance.


All Insights

Incremental 3 min

How Thortful Turned Dormant Products Into £1M+ Incremental Revenue

Thortful used Shoptimised to bring dormant catalogue products back into Shopping and generate over £1M in incremental revenue.

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Industry Insights 7 min

Inside eTail UK Manchester: AI, Product Discovery and the Future of Retail

Callum and Dan share the key AI, product discovery and retail takeaways from eTail UK Manchester.

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Incremental 4 min

How Marine Super Store Turned Hidden Catalogue Potential Into £4M+ Incremental Revenue

Marine Super Store used Shoptimised to uncover hidden product potential and generate over £4M in incremental revenue.

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Platform Updates 7 min

Advanced Performance Rules: More Control Over Shopping Feed Performance

Advanced Performance Rules give teams more control over product-level decisions across Google Shopping feeds.

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Platform Updates 6 min

Discount Label Rule: Segment Sale Products by Discount Depth

Segment sale products by discount depth so teams can see how different promotion levels affect Shopping performance.

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Industry Insights 7 min

TikTok Shop Product Strategy: Why Trending Products Are the Best Place to Start

Trending products give retailers a practical starting point for building a stronger TikTok Shop feed strategy.

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Incremental 2 min

How One Stop for Safety Increased Revenue by 504% With More of Its Catalogue Contributing to Sales

One Stop for Safety used Shoptimised to reduce catalogue reliance and get more products contributing to growth.

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Industry Insights 4 min

Why Feed Optimisation Matters Even More in Google’s AI Shopping Era

As AI-led shopping grows, clean and structured product data becomes even more important for product discovery.

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Feed Op 5 min

How Shoptimised and 80s Casual Classics Survived a Shopify Migration Without Losing Performance

A practical look at how 80s Casual Classics protected feed continuity and Shopping performance during a Shopify migration.

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Culture 4 min

Inside Google’s Dublin office: 24 hours in the city with Shoptimised

A behind-the-scenes look at Shoptimised’s visit to Google Dublin, from team meetings and 2026 planning to ping pong, Guinness and partnership building.

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Industry Insights 8 min

The Arrival of AI Shopping

AI shopping is changing how people discover and compare products. Here’s what retailers should start preparing for.

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Industry Insights 4 min

Google’s Shopping API Migration Puts Ads at Risk

Google is retiring older Shopping Content APIs. Learn what this means for product feeds, Shopping ads and PMax campaigns.

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Find Hidden Revenue in your Shopping Feed

Get a comprehensive audit of your product feed to uncover wasted spend and incremental opportunities.
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