Sharing Our Expertise & Experiences

CSS 3 min

Shoptimised Retains Google CSS Premium Partner Status for Another Year

Shoptimised has retained Google CSS Premium Partner status, reinforcing its position as a recognised CSS partner for retailers and agencies.

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Incremental 3 min

How 80s Casual Classics Increased Google Shopping Revenue by 102%

80s Casual Classics used Shoptimised Incremental Sales to get more of its catalogue contributing in Google Shopping, driving a 102% revenue increase.

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Industry Insights 5 min

Why Shoptimised is Supporting the CSS Group’s Open Letter to the European Commission

Shoptimised joins other European CSS providers in calling for DMA enforcement that protects competition, retailer choice and live market realities.

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Incremental 3 min

How Bully Darts Turned Missed Products Into a 234% Revenue Uplift

Bully Darts used Shoptimised Incremental Sales to bring more of its catalogue into Google Shopping, increasing revenue by 234%.

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Platform Updates 6 min

Introducing ASR: Clearer Reporting for Google Shopping Growth

ASR brings channel, product, availability and market views together, helping teams understand what changed in Google Shopping and what needs attention next.

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Industry Insights 5 min

Google Ads Tracking Updates: Why Retailers Should Review Their Conversion Signals

Google Tag Gateway and Data Manager are putting tracking quality back in focus. Here’s what retailers should check first.

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Industry Insights 7 min

Google Ads Target ROAS and Target CPA Changes: What Retailers Need to Know Before 17 August

Google’s August update could affect budget-limited campaigns using Target ROAS or Target CPA. Here’s what retailers need to check.

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Incremental 3 min

How Thortful Turned Dormant Products Into £1M+ Incremental Revenue

Thortful used Shoptimised to bring dormant catalogue products back into Shopping and generate over £1M in incremental revenue.

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Industry Insights 7 min

Inside eTail UK Manchester: AI, Product Discovery and the Future of Retail

Callum and Dan share the key AI, product discovery and retail takeaways from eTail UK Manchester.

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Incremental 4 min

How Marine Super Store Turned Hidden Catalogue Potential Into £4M+ Incremental Revenue

Marine Super Store used Shoptimised to uncover hidden product potential and generate over £4M in incremental revenue.

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Platform Updates 7 min

Advanced Performance Rules: More Control Over Shopping Feed Performance

Advanced Performance Rules give teams more control over product-level decisions across Google Shopping feeds.

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Platform Updates 6 min

Discount Label Rule: Segment Sale Products by Discount Depth

Segment sale products by discount depth so teams can see how different promotion levels affect Shopping performance.

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