Expert analysis, practical guides, and strategies to improve your Google Shopping performance.
Marine Super Store used Shoptimised to uncover hidden product potential and generate over £4M in incremental revenue.
As AI-led shopping grows, clean and structured product data becomes even more important for product discovery.
Advanced Performance Rules give teams more control over product-level decisions across Google Shopping feeds.

Thortful used Shoptimised to bring dormant catalogue products back into Shopping and generate over £1M in incremental revenue.
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Callum and Dan share the key AI, product discovery and retail takeaways from eTail UK Manchester.
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Marine Super Store used Shoptimised to uncover hidden product potential and generate over £4M in incremental revenue.
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Advanced Performance Rules give teams more control over product-level decisions across Google Shopping feeds.
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Segment sale products by discount depth so teams can see how different promotion levels affect Shopping performance.
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Trending products give retailers a practical starting point for building a stronger TikTok Shop feed strategy.
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One Stop for Safety used Shoptimised to reduce catalogue reliance and get more products contributing to growth.
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As AI-led shopping grows, clean and structured product data becomes even more important for product discovery.
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A practical look at how 80s Casual Classics protected feed continuity and Shopping performance during a Shopify migration.
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A behind-the-scenes look at Shoptimised’s visit to Google Dublin, from team meetings and 2026 planning to ping pong, Guinness and partnership building.
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AI shopping is changing how people discover and compare products. Here’s what retailers should start preparing for.
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Google is retiring older Shopping Content APIs. Learn what this means for product feeds, Shopping ads and PMax campaigns.
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