Expert analysis, practical guides, and strategies to improve your Google Shopping performance.
Google Tag Gateway and Data Manager are putting tracking quality back in focus. Here’s what retailers should check first.
Google’s August update could affect budget-limited campaigns using Target ROAS or Target CPA. Here’s what retailers need to check.
As AI-led shopping grows, clean and structured product data becomes even more important for product discovery.
Bully Darts used Shoptimised Incremental Sales to bring more of its catalogue into Google Shopping, increasing revenue by 234%.
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ASR brings channel, product, availability and market views together, helping teams understand what changed in Google Shopping and what needs attention next.
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Thortful used Shoptimised to bring dormant catalogue products back into Shopping and generate over £1M in incremental revenue.
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Marine Super Store used Shoptimised to uncover hidden product potential and generate over £4M in incremental revenue.
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One Stop for Safety used Shoptimised to reduce catalogue reliance and get more products contributing to growth.
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