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INSIGHTS

Sharing Our Expertise & Experiences

Expert analysis, practical guides, and strategies to improve your Google Shopping performance.


All Insights

Industry Insights 7 min

Black Friday 2026: Where Should Your Google Shopping Budget Go?

Are retailers spending too early? Our Black Friday analysis explores November budget allocation, sector differences and where retailers should focus.

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Industry Insights 7 min

Halloween 2026: What Google Shopping Data Reveals About Q4

Halloween can signal the start of stronger Q4 demand. Here's what Google Shopping data from 595 UK retailers shows about timing, budgets and performance.

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Incremental 4 min

How ONU Designer Wear Grew Revenue by 80% With Incremental Sales

ONU Designer Wear used Shoptimised Incremental Sales to give overlooked products a clearer route into Google Shopping, driving an 80% revenue increase.

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Incremental 3 min

How Savile Row Found £500K+ in Products Already in the Catalogue

Savile Row used Shoptimised Incremental Sales to give overlooked products a clearer route into Google Shopping, generating £500K+ incremental revenue.

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Incremental 3 min

How 80s Casual Classics Increased Google Shopping Revenue by 102%

80s Casual Classics used Shoptimised Incremental Sales to get more of its catalogue contributing in Google Shopping, driving a 102% revenue increase.

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Incremental 3 min

How Bully Darts Turned Missed Products Into a 234% Revenue Uplift

Bully Darts used Shoptimised Incremental Sales to bring more of its catalogue into Google Shopping, increasing revenue by 234%.

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Platform Updates 6 min

Introducing ASR: Clearer Reporting for Google Shopping Growth

ASR brings channel, product, availability and market views together, helping teams understand what changed in Google Shopping and what needs attention next.

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Incremental 3 min

How Thortful Turned Dormant Products Into £1M+ Incremental Revenue

Thortful used Shoptimised to bring dormant catalogue products back into Shopping and generate over £1M in incremental revenue.

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Incremental 4 min

How Marine Super Store Turned Hidden Catalogue Potential Into £4M+ Incremental Revenue

Marine Super Store used Shoptimised to uncover hidden product potential and generate over £4M in incremental revenue.

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Incremental 2 min

How One Stop for Safety Increased Revenue by 504% With More of Its Catalogue Contributing to Sales

One Stop for Safety used Shoptimised to reduce catalogue reliance and get more products contributing to growth.

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Find Hidden Revenue in your Shopping Feed

Get a comprehensive audit of your product feed to uncover wasted spend and incremental opportunities.
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