Most eCommerce teams are not short of Google Shopping data.
The problem is that the data is often spread across too many places. Google Ads might show campaign performance. Merchant Center might show product status and availability. Product feeds show what is being submitted. Stock systems show what can actually be sold. Separate reporting tools may show the final revenue number.
When those views sit separately, it can be difficult to understand what changed, why it changed and what needs attention next.
That is why Shoptimised has launched the Advanced Service Report, also known as ASR.
ASR brings key Google Shopping performance views together into one reporting environment, helping eCommerce and performance teams investigate, explain and prioritise activity more effectively.
Top-line reporting can tell you that performance has changed.
It does not always tell you why.
A blended ROAS figure might look healthy, while performance is becoming too dependent on a small group of products. Revenue might fall because certain products stopped converting, but it could also be linked to availability, exclusions, feed changes or wider market conditions.
Spend might also increase, but not spread evenly across the catalogue. Some products may be driving most of the return, while others are receiving clicks without converting, or receiving no clicks at all.
That is the reporting gap ASR is built to help solve.
It gives teams a more complete way to look beneath the final total and understand where performance is coming from.
ASR shows how different areas of Google Shopping activity contributed during the selected reporting period.
That includes Core Google Shopping activity, meaning the account’s existing Shopping activity, alongside Shoptimised-managed channels such as Spotlight, Incremental and Incremental+.
Teams can review revenue, spend, ROAS and conversions across these areas, making it easier to compare each channel’s contribution.
This helps retailers and agencies understand which activity drove performance, rather than only looking at one final number.
Google Shopping performance is built product by product, but reporting is often reviewed at campaign or account level.
ASR gives teams a more detailed view of what is happening across the catalogue.
It shows which products are converting above or below target, which products are not converting, and which products are receiving no clicks during the reporting period.
That matters because product issues can sit underneath a healthy-looking account total. A small number of strong products may be carrying performance, while other parts of the catalogue are not getting traction.
ASR helps teams spot those patterns, so they can understand whether action is needed at product, category or channel level.
Availability is one of the areas where Google Shopping performance can change quickly.
Products that previously generated sales may become out of stock, unavailable or excluded from the feed. When that happens, teams need to understand where potential revenue risk may be building.
ASR highlights this by showing products that have previously contributed to sales but can no longer serve in the same way.
This should not be treated as guaranteed lost revenue. There are always other factors involved in performance. But it gives teams a useful view of where revenue may be at risk because products are no longer active, available or eligible in the feed.
For eCommerce teams, that can help prioritise conversations around stock, feed health and product availability.
Not all revenue distribution is healthy.
In many Google Shopping accounts, a small group of products can end up driving a large share of performance. That may be expected in some catalogues, but it can also create risk.
If revenue is too concentrated, performance may become vulnerable when key products go out of stock, prices change, demand drops or competitors become more aggressive.
ASR helps teams understand whether performance is spread across the catalogue or reliant on a narrow group of SKUs.
That gives retailers and agencies a better view of dependency within the account, helping them identify where growth may be limited or where more products need attention.
Not every performance change is account-specific.
Sometimes movement is linked to wider market trends, seasonal demand or competitor visibility.
ASR includes market performance views to show how Google Shopping activity compares with sector averages, competitor visibility and seasonal trends.
If results are moving in line with the wider market, that suggests a different conversation than if the account is moving against the trend. Changes in competitor visibility may also help explain shifts in traffic, conversion or revenue.
The aim is not to replace account analysis, but to give teams another layer of context when reviewing performance.
ASR is not just about showing more data. It is about helping teams understand what is happening across Google Shopping, so they can have clearer conversations about performance, risk and opportunity.
Brad Hall, Chief Product and Performance Officer at Shoptimised, said:
“The Advanced Service Report gives customers a clearer understanding of their Google Shopping revenue engine. It shows how different areas of activity are contributing, where performance may be concentrated, and where there are opportunities to investigate further.
“It is clear, concise and built around the commercial questions our customers are already asking.”
ASR is available now to new and existing Shoptimised Incremental Sales clients, including eligible retailers and agencies, with reports updated daily and reviewed with the Shoptimised team as part of ongoing performance analysis.
Want to see how the Advanced Service Report works? Request an ASR walkthrough with the Shoptimised team.
ASR uses data from the Google Ads API and Merchant Center API.
Shoptimised contribution is calculated using metrics associated with non-converting products served through Shoptimised activity. Revenue risk views are based on products that are out of stock, unavailable or excluded from the feed.
Market benchmarking uses Merchant Center data, including competitor visibility reporting across Shoptimised CSS activity.
Figures should be interpreted according to the report methodology and should not be treated as direct causation unless explicitly stated.
If the CMS allows it, I’d put this in a smaller styled note box near the end, rather than making it feel like a main content section.
