Bridge the gap between product performance and feed data. Our performance rules link directly to the Google Ads API, so you can automatically custom label, segment and exclude products based on the actual commercial performance.
Stop treating all products equally. Use real cost and performance data to dynamically manage your shopping campaigns.
Securely link your Google Ads account. We pull real-time metrics, such as: Cost, Conversions, Revenue, ROAS and Clicks at the SKU level - refreshed daily.
Build powerful IF/AND/THEN rules that'll update and run daily, combining feed attributes with live ad data. E.g. "If Spend > £50 AND Conversions = 0 in the last 30 days → exclude for 14 days."
Products are automatically labelled or excluded daily. Your account gets perfectly segmented campaigns without lifting a finger.
Don't wait for your weekly report to pause wasted spend. Combine your feed attributes, such as brand or margin labels, with live Google Ads performance to cut losses the moment a product crosses your threshold.
When a low-margin SKU spends above your limit with zero return, Shoptimised can instantly exclude it from the feed. No manual intervention required.
Automatically tag the products driving your most profitable sales, so campaigns can bid more aggressively exactly where it counts.
Performance-based custom labels fed back into PMax and Standard Shopping ensure your budget always chases current winners, not last month's data.
Stop missing short-lived surges in consumer intent. Our Trending Rule detects sudden spikes in conversions or ROAS within any timeframe and can immediately push those products into aggressive campaigns.
By automatically identifying "hot" SKUs in real-time and labelling them via Custom Labels, you can maximise revenue during short trend cycles before they cool off.
Automate decisions using live campaign performance signals across your product feed.
