0.0%
No clicks
No recorded clicks or sales
Your bestsellers shouldn't be the only products driving growth.
Shoptimised helps overlooked products gain visibility and generate new Google Shopping revenue without replacing or restructuring the campaigns already working for you.
Products that had no previous Shopping sales
Net tracked revenue generated for retail partners
Average uplift in product sales with Incremental Sales
Your Google Shopping campaigns can look healthy while growth across your wider catalogue stalls.
That's because a relatively small group of proven products can attract the majority of impressions, clicks and sales, leaving much of your catalogue with limited opportunity to perform. We call this product over-indexing.
Product over-indexing happens when a small proportion of your catalogue receives a disproportionate share of visibility, traffic and sales because those products already have the strongest performance and relevance signals.
The products that win keep building stronger signals. The products that don't get the same opportunity struggle to catch up.
Across feeds we've analysed:
0.0%
No recorded clicks or sales
0.0%
Click activity, but no recorded sales
0.0%
Responsible for 100% of recorded revenue
That doesn't necessarily mean the rest of your catalogue contains bad products.
Many simply haven't had the opportunity to build the signals they need to compete consistently in Google Shopping.
Figures are based on Shoptimised analysis across analysed feeds. Individual results vary by retailer, category, feed quality and reporting period.
Once products establish a performance advantage, that advantage can compound. The result? Your strongest products keep selling while the rest of your catalogue struggles to break through.
Products with established sales and engagement signals are more likely to continue receiving opportunities.
Products expected to attract clicks can receive greater visibility, regardless of your wider commercial priorities.
Weak or incomplete product data can limit the searches a product is eligible to appear for.
Existing campaign structures can continue concentrating performance around the same products.
Incremental Sales helps overlooked products get another opportunity to compete in Google Shopping.
We identify products that aren't currently generating sales through your Core activity and run them through a separately managed Incremental layer.
This creates additional reach across your catalogue while your existing campaigns, budgets, agency and account structure remain unchanged.
Incremental activity runs through Shoptimised's own Comparison Shopping Service (CSS) network, allowing us to manage the additional activity independently while your existing Google Shopping setup remains unchanged.
Shoptimised operates as a Premium Google CSS Partner, with activity run within documented Google CSS policy.
From identifying the opportunity to measuring the results, we manage the Incremental activity for you.
01
We review your Google Ads tracking and product-level performance to understand how much of your catalogue is currently driving sales and where untapped opportunity exists.
02
We classify your catalogue and identify products that aren't currently generating sales through your Core Google Shopping activity.
03
Eligible products are published through our CSS network and managed independently from your existing campaigns.
04
Eligibility is reviewed daily. If a product begins converting through Core, it leaves the Incremental layer, helping maintain a clear distinction between existing and incremental performance.
Incremental Sales is designed to create additional revenue without disrupting the Google Shopping activity already working for you.
Your existing campaigns, account structure and bidding strategies stay in place.
Your agency or in-house team continues managing Core exactly as they do today.
Product eligibility is reviewed daily to minimise unnecessary crossover between Core and Incremental.
Incremental activity is managed independently and its performance is reported separately.
Incremental doesn't replace the people managing your Google Shopping account.
Your agency or in-house team retains control of Core while Shoptimised manages the additional Incremental activity separately.
Nothing moves out of your control.
We charge an agreed percentage of the net tracked revenue generated through Incremental Sales. We only make money when Incremental generates revenue, so our incentives are aligned with yours.
Paid directly to Google. Budget agreed and controlled by you
An agreed percentage of net tracked Incremental revenue
Your rate depends on factors including catalogue size, sector and spend, so we'll agree it with you before anything goes live.
Before changing anything, find out where the opportunity actually exists.
Our free Incremental Sales Audit analyses your Google Ads and product feed data to identify how much of your catalogue is driving revenue, which products are being overlooked and where additional Google Shopping growth could exist.
Free. No obligation. Based on your own data.
You shouldn't have to take our word for the impact. Incremental performance is measured separately from Core using product-level Google Ads data, so you can see what came from your existing activity and what was generated through Incremental.
See the additional product visibility generated through Incremental activity.
Track engagement separately across Core and Incremental.
See the revenue generated through Incremental Sales alongside your existing Core performance
Clear attribution. Clear reporting. Clear incremental value.
Don't just take our word for it. See how retailers are using Shoptimised to unlock more of their catalogue and generate additional Google Shopping revenue.
We use the same conversion tracking that already exists in your Google Ads account. Our reporting is built from Google Ads product-level performance, so we can see what has sold through incremental activity and what has sold through your core campaigns.
The goal is simple: show what the incremental layer is contributing, without guessing.
Before anything goes live, our onboarding team reviews your current Google Ads tracking setup.
We regularly flag tracking issues before launch, often where sales are being overreported. If we spot something, we’ll raise it with you and, where possible, help fix it before our campaigns begin.
If the issue can’t be fixed straight away, we’d rather wait than launch using unreliable data.
Once everyone is happy with the tracking, we connect to your Google Ads API. Our software then pulls data directly from your account every day, so reporting stays accurate, up to date, and based on the same source of truth you already use.
Incremental sales are additional ecommerce sales generated on top of the revenue you are currently generating through Google Shopping.
In simple terms, it’s growth created by bringing more of your catalogue into play, especially products that are not currently getting clicks or conversions in your core setup.
Core campaigns have access to the easiest products to sell, such as bestsellers and proven performers.
Incremental activity targets the less visible part of the catalogue, products that are not converting today. Matching core ROAS keeps the approach commercially sensible and helps make sure incremental growth supports profitability, not just scale.
Your tracking remains your responsibility, but our team will always do their best to spot anything unusual after onboarding.
If a genuine issue comes up, we don’t want to send unfair invoices or make things more stressful than they need to be. We’ll have an honest conversation, look at what has been affected, and make sure any invoice is fair based on the revenue we have actually generated.
Our software pulls data from your Google Ads API every day.
As soon as Google reports a sale for one of your SKUs through Google Shopping, we remove it from our Incremental feed at the next refresh, usually within 24 hours.
The only thing to be aware of is conversion delay. Products are removed once Google’s API has reported the sale, so if there is a delay in Google Ads reporting the conversion, there may also be a short delay before that SKU is removed.
Our Incremental Sales software focuses on products that have not had clicks or conversions.
If you see us bidding on a product, it means that product has not sold through Google Shopping in the last 30 days, according to the Google Ads API.
Through our combination of CSS, feed optimisation and performance rules, we help underperforming products re-enter the auction with stronger product data, without interfering with the products already working in your core campaigns.
When Performance Max launched, we tested it at scale against Standard Shopping and, at the time, Smart Shopping. We also tested the different settings within PMax to make sure we could protect your wider account performance, deliver strong Incremental results, and stay true to what the service is designed to do.
We use Performance Max for Incremental campaigns, but we limit activity to Shopping traffic only. That means your ads don’t spill into other networks or overlap with your wider activity.
In simple terms, you get the Shopping-focused targeting of product listing ads, with the machine learning and performance benefits that PMax can offer.
This depends on the account, but usually, yes.
The majority of accounts utilise data-driven attribution, which helps Google connect multiple touchpoints before a sale takes place. If your ads stop showing as soon as your brand is mentioned, you can disappear from the auction at a crucial point and risk paying for traffic without the sale.
If you are crocs.com and sell Crocs, we would not automatically exclude that branded demand. The same logic applies across many retailers.
As long as the other elements of Incremental Sales remain in place, focusing on non-performing SKUs, then it makes sense to get in front of as many customers as possible who are looking to buy from you. Your Shopping feed triggers all search terms, so the majority of our Incremental traffic comes from long-tail search terms.
However, if there is a genuine reason not to target your brand, we’re happy to discuss exclusions.
No.
Avoiding cannibalisation is our main priority and the reason Incremental Sales was built the way it was.
The service is designed to sit alongside your existing campaigns, not compete with them. We focus on products that are not currently selling through your core Google Shopping activity, and remove products from our feed once they begin converting there.
If your existing campaigns were harmed by our activity, the service would not be doing its job. Our role is to help more of your catalogue contribute to growth, without disrupting what already works. That is why we have worked extremely close with Google to ensure a powerful and non-intrusive service offering.
Click here to find out more about our partnership with Google.
Find out how much of your catalogue is being overlooked and what that untapped Google Shopping opportunity could be worth.
No setup fee. No monthly retainer. No changes to your existing campaigns.
