Stop paying for sales that would have happened anyway. Incremental Sales ensures your Google Shopping budget is driving net-new revenue, not just taking credit for baseline demand.
Your campaigns look healthy on the surface, but overall business growth has flatlined. This is the “ROAS Trap” where the algorithm favours historical winners and leaves the rest of your catalogue invisible.
Area represents share of total revenue
Our Incremental Sales solution doesn’t just optimise performance, it creates new growth.
Targeting the part of your catalogue that is not currently getting clicks or sales, so you can grow beyond the same handful of historical winners.
No more competing for the same conversions. Instead, it drives new sales from products that aren’t performing, without cannibalising what already works.
A performance-only model that runs as an additional layer in your Google Shopping account. We focus on products that are not currently getting clicks or sales, and you only pay when we generate incremental sales.
Connect in a click of a button. Once you authorise access, we securely link to your Google Ads account and product data so we can see what is selling and what is not. No code needed on your side.
Multiple times a day, we scan your feed and refresh key performance signals from Google Ads to keep the picture current. We can track sales and performance based on your Google Ads activity, so we always have an accurate, up-to-date picture of what's moving and what isn't.
We handle bidding strategy, creative optimisation, and audience targeting, all tuned specifically for dormant inventory. Our performance rules also cut out waste by reducing spend on products that are costing money without hitting the agreed ROAS, so profitability stays under control as we scale. Most clients see their first conversions on previously unsold products within the first 24 hours.
We plug your newly optimised product feed into our CSS networks: Crowd Shopper, High Street One, Find the Trend, and Cascade. Previously non-selling products are now structured properly and placed in front of the right people at the right time. We take care of everything.
Incremental Sales runs alongside your existing Google Shopping activity.
We exclude products that are already performing and focus on the part of your catalogue that is not getting clicks or sales.
If a product starts converting in your core campaigns, it is removed from our incremental campaign, meaning zero cannibalisation.
We take a small percentage of the revenue generated from products that weren't selling before. If we don't increase your sales, you don't pay a thing.
We only make money when you make more money. Our incentives are fully aligned with yours.
We reduce reliance on the algorithm by expanding visibility across more of your catalogue.
Up to 80% of your products may be getting zero impressions because the algorithm is funnelling budget to safe, established SKUs.
Stop relying on campaign-level averages. We base bidding and feed decisions on the margin and performance of each SKU, so you can see exactly what is worth backing.
We can overlay competitor pricing data to prioritise budget where you are competitively priced, and avoid pushing spend where you are not.
Proof it works, from the people using it.
See which products are not selling today, and where the incremental opportunity sits. No commitment, no upfront cost.
