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Feed Speed

Feed Caching: 
Speed Meets Accuracy

Ensuring your feed is as up to date as possible for potential customers is crucial to your performance. We cache feeds more frequently than standard platforms, matching your cached feed to your live website data on average 4 times a day.

7 Minute Caching Time (Avg)
4x Daily Refreshes (Avg)
Near Real-Time Sync

The Importance of Feed Caching

eCommerce catalogues are rarely static. Prices fluctuate, inventory runs out, and new items are added. If an ad platform relies on a "stale" cache (a feed not updated in the last 24+ hours), the ads displayed likely won't match reality.

THE PROBLEM

Stale Cache (24h+ delay)

Google Shopping Ad
Air Max Sneakers
£120
In Stock
Google Shopping Ad
Air Max Sneakers
£120
In Stock
Sold Out
SHOPTIMISED

Frequent Updates (4x Daily)

Google Shopping Ad
Air Max Sneakers
£99
Flash Sale
Google Shopping Ad
Air Max Sneakers
£99
Flash Sale

How Frequent Updates Boost 
Ad Performance

Keeping your product data fresh is critical for high-performing Shopping campaigns. Regular updates ensure your ads remain accurate, competitive, and ready to capture every potential sale.

Eliminates Wasted Spend

If a product sells out but your cache
hasn't updated, you could pay for clicks from shoppers who land on an "Out of Stock" page and bounce. Frequent updates ensure you only advertise products people can actually buy.

Prevents Item Disapprovals

Google crawlers constantly check prices. If the ad says £20 but the site says £25, the item can be disapproved. Too many mismatches can lead to account suspension for misrepresentation.

Maximise Flash Sales

Price drives CTR. When you lower prices to beat a competitor, your ads need to reflect that immediately. A once-a-day cache means missing hours of highly competitive advertising time.

Improves User Experience

Shoppers expect the price they see on Google to exactly match what they see on your store. Seamless matching data builds trust and increases the likelihood of a conversion.

Faster Time-to-Market

If you receive a new shipment of trending products, you want them in your ads right away. Frequent feed fetches ensure that newly published products are pushed within hours.

Choose the Right Strategy for You

How the Switch Works? 

A risk-free, fully automated model. We only charge a percentage of sales generated on products you weren't originally selling.

Scheduled Catalogues 

Synced

If your product data refreshes at a predictable time each day, sync your feed to cache right after. You'll always pull the freshest data without wasting fetches on a catalog that hasn't changed.

Strategy
Dynamic Catalogs

Frequency

If prices or stock shift multiple times a day, you need your feed to cache as often as possible. More frequent fetches keep listings accurate through fast-moving changes, essential for high-turnover inventory, flash sales, and peak seasons.

Every Few Hours

!

Pro tip: The more dynamic your catalogue, the more you benefit from high-frequency caching - especially during peak sales periods like flash sales or seasonal events.

Deliver Faster, More Reliable Product Feeds

Improve feed delivery speed and reduce downtime with intelligent feed caching technology.

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