Learn How to Improve 
Google Shopping Performance 

Shoptimised helps retailers and agencies improve Google Shopping performance through product feed optimisation, performance-led segmentation, Google CSS, and Incremental Sales. We combine software with hands-on support to help teams improve visibility, reduce wasted spend, and drive measurable growth.

Google Shopping is the main focus, but we also create optimised output feeds for multiple channels.

See our Multi-Channel page for the full list of supported integrations.

You can start with a demo or a free trial.

We’ll help you connect your product data, run an initial audit, and set up your first output feed.

If you’re moving forward with Incremental Sales, we’ll also connect to Google Ads and handle the onboarding with you.

Product feed optimisation is the process of improving your product data so it performs better in Google Shopping. That includes titles, descriptions, attributes, categories, product types, and overall structure.

Better product data helps Google understand your products more clearly, which can improve visibility and performance.

Incremental sales are additional sales generated on top of the revenue you are currently generating through Google Shopping.

In simple terms, it’s growth created by bringing more of your catalogue into play, especially products that are not currently getting clicks or conversions in your core setup.

A Google CSS partner is a Comparison Shopping Service approved to run Shopping ads on behalf of eligible merchants.

Using a CSS partner can improve auction competitiveness in eligible markets compared to running through Google Shopping directly.

Shoptimised supports a wide range of eCommerce platforms and data sources, including Shopify, Magento, WooCommerce, Google Sheets, and feed formats like XML, CSV, TSV, and JSON endpoints.

If your setup is more custom, our team can usually advise on the best route and help you get it configured.