Expert analysis, practical guides, and strategies to improve your Google Shopping performance.
Are retailers spending too early? Our Black Friday analysis explores November budget allocation, sector differences and where retailers should focus.
Black Friday is only part of the Q4 picture. Here’s what Shoptimised data shows retailers should expect from Google Shopping in 2026.
Three recent awards recognise the results, clarity and growth behind Shoptimised’s work for retailers and agencies.

Three recent awards recognise the results, clarity and growth behind Shoptimised’s work for retailers and agencies.
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Callum and Dan share the key AI, product discovery and retail takeaways from eTail UK Manchester.
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A behind-the-scenes look at Shoptimised’s visit to Google Dublin, from team meetings and 2026 planning to ping pong, Guinness and partnership building.
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Shoptimised celebrates winning Best Digital Software at the Northern Digital Awards 2022 for its Incremental Sales software.
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Shoptimised marks 4 years of growth, celebrating team milestones, client results, industry awards and the people behind the business.
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Shoptimised celebrates winning Best Use of Data PPC at the UK Search Awards 2021, marking a proud moment for the team and its continued growth
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