Expert analysis, practical guides, and strategies to improve your Google Shopping performance.
Are retailers spending too early? Our Black Friday analysis explores November budget allocation, sector differences and where retailers should focus.
Black Friday is only part of the Q4 picture. Here’s what Shoptimised data shows retailers should expect from Google Shopping in 2026.
Three recent awards recognise the results, clarity and growth behind Shoptimised’s work for retailers and agencies.

ASR brings channel, product, availability and market views together, helping teams understand what changed in Google Shopping and what needs attention next.
Read Article
Advanced Performance Rules give teams more control over product-level decisions across Google Shopping feeds.
Read Article
Segment sale products by discount depth so teams can see how different promotion levels affect Shopping performance.
Read Article