Expert analysis, practical guides, and strategies to improve your Google Shopping performance.
Are retailers spending too early? Our Black Friday analysis explores November budget allocation, sector differences and where retailers should focus.
Black Friday is only part of the Q4 picture. Here’s what Shoptimised data shows retailers should expect from Google Shopping in 2026.
Three recent awards recognise the results, clarity and growth behind Shoptimised’s work for retailers and agencies.
Are retailers spending too early? Our Black Friday analysis explores November budget allocation, sector differences and where retailers should focus.
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Advanced Performance Rules give teams more control over product-level decisions across Google Shopping feeds.
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Segment sale products by discount depth so teams can see how different promotion levels affect Shopping performance.
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Trending products give retailers a practical starting point for building a stronger TikTok Shop feed strategy.
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As AI-led shopping grows, clean and structured product data becomes even more important for product discovery.
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A practical look at how 80s Casual Classics protected feed continuity and Shopping performance during a Shopify migration.
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Google is retiring older Shopping Content APIs. Learn what this means for product feeds, Shopping ads and PMax campaigns.
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