Expert analysis, practical guides, and strategies to improve your Google Shopping performance.
Are retailers spending too early? Our Black Friday analysis explores November budget allocation, sector differences and where retailers should focus.
Black Friday is only part of the Q4 picture. Here’s what Shoptimised data shows retailers should expect from Google Shopping in 2026.
Three recent awards recognise the results, clarity and growth behind Shoptimised’s work for retailers and agencies.
Are retailers spending too early? Our Black Friday analysis explores November budget allocation, sector differences and where retailers should focus.
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Halloween can signal the start of stronger Q4 demand. Here's what Google Shopping data from 595 UK retailers shows about timing, budgets and performance.
Read ArticleBlack Friday is only part of the Q4 picture. Here’s what Shoptimised data shows retailers should expect from Google Shopping in 2026.
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Google is testing new Performance Max channel controls. Here’s why retailers should watch what this could mean for Shopping spend and product visibility.
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Shoptimised joins other European CSS providers in calling for DMA enforcement that protects competition, retailer choice and live market realities.
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Google Tag Gateway and Data Manager are putting tracking quality back in focus. Here’s what retailers should check first.
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Google’s August update could affect budget-limited campaigns using Target ROAS or Target CPA. Here’s what retailers need to check.
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Callum and Dan share the key AI, product discovery and retail takeaways from eTail UK Manchester.
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Trending products give retailers a practical starting point for building a stronger TikTok Shop feed strategy.
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As AI-led shopping grows, clean and structured product data becomes even more important for product discovery.
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A practical look at how 80s Casual Classics protected feed continuity and Shopping performance during a Shopify migration.
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AI shopping is changing how people discover and compare products. Here’s what retailers should start preparing for.
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