Expert analysis, practical guides, and strategies to improve your Google Shopping performance.
If AI is going to read, explain, compare, and even help buy products, then product data needs to be clean, accurate, and easy for Google…
The challenge with this account was clear: too much revenue was coming from too few products. Before working with Shoptimised, One Stop for Safety was…
Google is retiring older Shopping Content APIs. Learn what this means for product feeds, Shopping ads and PMax campaigns.
If AI is going to read, explain, compare, and even help buy products, then product data needs to be clean, accurate, and…
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What it means for retailers and the actions Google Shopping Ads users should take now AI shopping is moving from ‘help me…
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When it comes to managing your Google Shopping budgets in the run-up to Black Friday, the question looms large: should we go…
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A 2023 comparison of Performance Max and Standard Shopping across 982 accounts, covering ROAS, CPC, adoption and campaign control.
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A guide to the Google Shopping auction, covering feed quality, product relevance, Merchant Center issues and promotion setup.
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A look at Performance Max growth across Google Shopping, including adoption trends, ROAS changes, Target ROAS usage and campaign control.
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A look at how ecommerce performance changed after the pandemic boom, including rising CPCs, falling demand and new challenges for Google Shopping advertisers.
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