Expert analysis, practical guides, and strategies to improve your Google Shopping performance.
For many retailers, Google Shopping performance can look healthy on the surface. Revenue is coming in. Core campaigns are working. ROAS looks strong enough. But…
If AI is going to read, explain, compare, and even help buy products, then product data needs to be clean, accurate, and easy for Google…
Most Shopping accounts have products that need to be managed differently. Some need more budget. Some need more data before a decision is made. Some…
TikTok Shop is not just another place to send your product feed. That was one of the clearest takeaways from our team’s…
Read Article
If AI is going to read, explain, compare, and even help buy products, then product data needs to be clean, accurate, and…
Read Article
Shopify migrations are coming up more and more in retailer conversations. Whatever the driver, the pattern is consistent: platform migrations are a…
Read Article
What it means for retailers and the actions Google Shopping Ads users should take now AI shopping is moving from ‘help me…
Read Article
Google is retiring older Shopping Content APIs. Learn what this means for product feeds, Shopping ads and PMax campaigns.
Read Article
When it comes to managing your Google Shopping budgets in the run-up to Black Friday, the question looms large: should we go…
Read Article
A 2023 comparison of Performance Max and Standard Shopping across 982 accounts, covering ROAS, CPC, adoption and campaign control.
Read Article
A guide to the Google Shopping auction, covering feed quality, product relevance, Merchant Center issues and promotion setup.
Read Article
A look at Performance Max growth across Google Shopping, including adoption trends, ROAS changes, Target ROAS usage and campaign control.
Read Article
A look at how ecommerce performance changed after the pandemic boom, including rising CPCs, falling demand and new challenges for Google Shopping advertisers.
Read Article
