Expert analysis, practical guides, and strategies to improve your Google Shopping performance.
Google is retiring older Shopping Content APIs. Learn what this means for product feeds, Shopping ads and PMax campaigns.
Shopify migrations are coming up more and more in retailer conversations. Whatever the driver, the pattern is consistent: platform migrations are a high opportunity, but…
When it comes to managing your Google Shopping budgets in the run-up to Black Friday, the question looms large: should we go early, go all…
A look at Performance Max growth across Google Shopping, including adoption trends, ROAS changes, Target ROAS usage and campaign control.
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A 2023 comparison of Performance Max and Standard Shopping across 982 accounts, covering ROAS, CPC, adoption and campaign control.
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When it comes to managing your Google Shopping budgets in the run-up to Black Friday, the question looms large: should we go…
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A guide to the Google Shopping auction, covering feed quality, product relevance, Merchant Center issues and promotion setup.
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A look at how ecommerce performance changed after the pandemic boom, including rising CPCs, falling demand and new challenges for Google Shopping advertisers.
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