Expert analysis, practical guides, and strategies to improve your Google Shopping performance.
Black Friday is only part of the Q4 picture. Here’s what Shoptimised data shows retailers should expect from Google Shopping in 2026.
Three recent awards recognise the results, clarity and growth behind Shoptimised’s work for retailers and agencies.
Halloween can signal the start of stronger Q4 demand. Here's what Google Shopping data from 595 UK retailers shows about timing, budgets and performance.
Google is retiring older Shopping Content APIs. Learn what this means for product feeds, Shopping ads and PMax campaigns.
Read Article
A data-led look at Black Friday Shopping performance and how retailers should think about budget planning.
Read Article
Google CSS Partners can help retailers reduce Shopping ad costs, improve product visibility and get more value from Google Shopping campaigns.
Read Article
A 2023 comparison of Performance Max and Standard Shopping across 982 accounts, covering ROAS, CPC, adoption and campaign control.
Read Article
A guide to the Google Shopping auction, covering feed quality, product relevance, Merchant Center issues and promotion setup.
Read Article
A look at Performance Max growth across Google Shopping, including adoption trends, ROAS changes, Target ROAS usage and campaign control.
Read Article
A look at how ecommerce performance changed after the pandemic boom, including rising CPCs, falling demand and new challenges for Google Shopping advertisers.
Read Article
Shoptimised celebrates winning Best Digital Software at the Northern Digital Awards 2022 for its Incremental Sales software.
Read Article
Shoptimised marks 4 years of growth, celebrating team milestones, client results, industry awards and the people behind the business.
Read Article
Shoptimised celebrates winning Best Use of Data PPC at the UK Search Awards 2021, marking a proud moment for the team and its continued growth
Read Article
