Expert analysis, practical guides, and strategies to improve your Google Shopping performance.
Marine Super Store used Shoptimised to uncover hidden product potential and generate over £4M in incremental revenue.
As AI-led shopping grows, clean and structured product data becomes even more important for product discovery.
Advanced Performance Rules give teams more control over product-level decisions across Google Shopping feeds.
A data-led look at Black Friday Shopping performance and how retailers should think about budget planning.
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Google CSS Partners can help retailers reduce Shopping ad costs, improve product visibility and get more value from Google Shopping campaigns.
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A 2023 comparison of Performance Max and Standard Shopping across 982 accounts, covering ROAS, CPC, adoption and campaign control.
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A guide to the Google Shopping auction, covering feed quality, product relevance, Merchant Center issues and promotion setup.
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A look at Performance Max growth across Google Shopping, including adoption trends, ROAS changes, Target ROAS usage and campaign control.
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A look at how ecommerce performance changed after the pandemic boom, including rising CPCs, falling demand and new challenges for Google Shopping advertisers.
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Shoptimised celebrates winning Best Digital Software at the Northern Digital Awards 2022 for its Incremental Sales software.
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Shoptimised marks 4 years of growth, celebrating team milestones, client results, industry awards and the people behind the business.
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Shoptimised celebrates winning Best Use of Data PPC at the UK Search Awards 2021, marking a proud moment for the team and its continued growth
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