Expert analysis, practical guides, and strategies to improve your Google Shopping performance.
Black Friday is only part of the Q4 picture. Here’s what Shoptimised data shows retailers should expect from Google Shopping in 2026.
Three recent awards recognise the results, clarity and growth behind Shoptimised’s work for retailers and agencies.
Halloween can signal the start of stronger Q4 demand. Here's what Google Shopping data from 595 UK retailers shows about timing, budgets and performance.
Google’s August update could affect budget-limited campaigns using Target ROAS or Target CPA. Here’s what retailers need to check.
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Thortful used Shoptimised to bring dormant catalogue products back into Shopping and generate over £1M in incremental revenue.
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Callum and Dan share the key AI, product discovery and retail takeaways from eTail UK Manchester.
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Marine Super Store used Shoptimised to uncover hidden product potential and generate over £4M in incremental revenue.
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Advanced Performance Rules give teams more control over product-level decisions across Google Shopping feeds.
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Segment sale products by discount depth so teams can see how different promotion levels affect Shopping performance.
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Trending products give retailers a practical starting point for building a stronger TikTok Shop feed strategy.
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One Stop for Safety used Shoptimised to reduce catalogue reliance and get more products contributing to growth.
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As AI-led shopping grows, clean and structured product data becomes even more important for product discovery.
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A practical look at how 80s Casual Classics protected feed continuity and Shopping performance during a Shopify migration.
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A behind-the-scenes look at Shoptimised’s visit to Google Dublin, from team meetings and 2026 planning to ping pong, Guinness and partnership building.
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AI shopping is changing how people discover and compare products. Here’s what retailers should start preparing for.
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