Expert analysis, practical guides, and strategies to improve your Google Shopping performance.
For many retailers, Google Shopping performance can look healthy on the surface. Revenue is coming in. Core campaigns are working. ROAS looks strong enough. But…
If AI is going to read, explain, compare, and even help buy products, then product data needs to be clean, accurate, and easy for Google…
Most Shopping accounts have products that need to be managed differently. Some need more budget. Some need more data before a decision is made. Some…
When it comes to managing your Google Shopping budgets in the run-up to Black Friday, the question looms large: should we go…
Read Article
Google CSS Partners can help retailers reduce Shopping ad costs, improve product visibility and get more value from Google Shopping campaigns.
Read Article
A 2023 comparison of Performance Max and Standard Shopping across 982 accounts, covering ROAS, CPC, adoption and campaign control.
Read Article
A guide to the Google Shopping auction, covering feed quality, product relevance, Merchant Center issues and promotion setup.
Read Article
A look at Performance Max growth across Google Shopping, including adoption trends, ROAS changes, Target ROAS usage and campaign control.
Read Article
A look at how ecommerce performance changed after the pandemic boom, including rising CPCs, falling demand and new challenges for Google Shopping advertisers.
Read Article
Shoptimised celebrates winning Best Digital Software at the Northern Digital Awards 2022 for its Incremental Sales software.
Read Article
Shoptimised marks 4 years of growth, celebrating team milestones, client results, industry awards and the people behind the business.
Read Article
Shoptimised celebrates winning Best Use of Data PPC at the UK Search Awards 2021, marking a proud moment for the team and its continued growth
Read Article
