Expert analysis, practical guides, and strategies to improve your Google Shopping performance.
Google Tag Gateway and Data Manager are putting tracking quality back in focus. Here’s what retailers should check first.
Google’s August update could affect budget-limited campaigns using Target ROAS or Target CPA. Here’s what retailers need to check.
As AI-led shopping grows, clean and structured product data becomes even more important for product discovery.
A practical look at how 80s Casual Classics protected feed continuity and Shopping performance during a Shopify migration.
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A behind-the-scenes look at Shoptimised’s visit to Google Dublin, from team meetings and 2026 planning to ping pong, Guinness and partnership building.
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AI shopping is changing how people discover and compare products. Here’s what retailers should start preparing for.
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Google is retiring older Shopping Content APIs. Learn what this means for product feeds, Shopping ads and PMax campaigns.
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A data-led look at Black Friday Shopping performance and how retailers should think about budget planning.
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Google CSS Partners can help retailers reduce Shopping ad costs, improve product visibility and get more value from Google Shopping campaigns.
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A 2023 comparison of Performance Max and Standard Shopping across 982 accounts, covering ROAS, CPC, adoption and campaign control.
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A guide to the Google Shopping auction, covering feed quality, product relevance, Merchant Center issues and promotion setup.
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A look at Performance Max growth across Google Shopping, including adoption trends, ROAS changes, Target ROAS usage and campaign control.
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A look at how ecommerce performance changed after the pandemic boom, including rising CPCs, falling demand and new challenges for Google Shopping advertisers.
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Shoptimised celebrates winning Best Digital Software at the Northern Digital Awards 2022 for its Incremental Sales software.
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Shoptimised marks 4 years of growth, celebrating team milestones, client results, industry awards and the people behind the business.
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