Expert analysis, practical guides, and strategies to improve your Google Shopping performance.
ASR brings channel, product, availability and market views together, helping teams understand what changed in Google Shopping and what needs attention next.
Shoptimised joins other European CSS providers in calling for DMA enforcement that protects competition, retailer choice and live market realities.
Google Tag Gateway and Data Manager are putting tracking quality back in focus. Here’s what retailers should check first.
Trending products give retailers a practical starting point for building a stronger TikTok Shop feed strategy.
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One Stop for Safety used Shoptimised to reduce catalogue reliance and get more products contributing to growth.
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As AI-led shopping grows, clean and structured product data becomes even more important for product discovery.
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A practical look at how 80s Casual Classics protected feed continuity and Shopping performance during a Shopify migration.
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A behind-the-scenes look at Shoptimised’s visit to Google Dublin, from team meetings and 2026 planning to ping pong, Guinness and partnership building.
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AI shopping is changing how people discover and compare products. Here’s what retailers should start preparing for.
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Google is retiring older Shopping Content APIs. Learn what this means for product feeds, Shopping ads and PMax campaigns.
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A data-led look at Black Friday Shopping performance and how retailers should think about budget planning.
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Google CSS Partners can help retailers reduce Shopping ad costs, improve product visibility and get more value from Google Shopping campaigns.
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A 2023 comparison of Performance Max and Standard Shopping across 982 accounts, covering ROAS, CPC, adoption and campaign control.
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A guide to the Google Shopping auction, covering feed quality, product relevance, Merchant Center issues and promotion setup.
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A look at Performance Max growth across Google Shopping, including adoption trends, ROAS changes, Target ROAS usage and campaign control.
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