Remove human error and latency from your deployment process. By using an active "push" method over an encrypted tunnel, we ensure your Shopping Ads are updated instantly and securely.
SFTP stands for Secure File Transfer Protocol. In simple terms, it is a method for securely moving large files between two computers over the internet. In this case, from your e-commerce server to an advertising platform's server.
The Encrypted Tunnel: Unlike standard HTTP, SFTP completely scrambles both login credentials and the actual product data during transit, making it nearly impossible to intercept.
Keeping your product data fresh is critical for high-performing Shopping campaigns. Regular updates ensure your ads remain accurate, competitive, and ready to capture every potential sale.
Don't wait for scheduled crawlers. If your system caches at 2:15 PM and Google pulls at 4:00 PM, your ads serve stale data for nearly two hours. SFTP pushes the file the exact second your cache finishes compiling.
If your product data refreshes at a predictable time each day, sync your feed to cache right after. You'll always pull the freshest data without wasting fetches on a catalogue that hasn't changed.
Your feed contains sensitive business logic. Custom Labels tied to profit margin, clearance priority, and stock thresholds. An encrypted SFTP tunnel ensures your backend bidding strategies never leak.
SFTP is a developer favourite, creating a completely hands-off pipeline. Set it up once and your feed stays perpetually fresh with zero manual intervention.
Inventory and pricing changes
Server compiles new feed
Instantly via SFTP
Locate your SFTP details in your Google Merchant Center and input them directly into your Shoptimised feed settings. Once connected, every time your feed caches on our platform, it instantly pushes to Google via SFTP, meaning your live shopping campaigns are always running on the freshest possible data.
Transfer product feeds safely and efficiently with reliable SFTP integrations that are built for scale.
