Most CSS migrations are straightforward and typically take less than 24 hours. In most cases, switching does not interrupt active campaigns, remove historical data, or require ads to be paused.
Shoptimised helps retailers and agencies improve Google Shopping performance through product feed optimisation, performance-led segmentation, Google CSS, and Incremental Sales. We combine software with hands-on support to help teams improve visibility, reduce wasted spend, and drive measurable growth.
Google Shopping is the main focus, but we also create optimised output feeds for multiple channels. See our Multi-Channel page for the full list of supported integrations.
A Google CSS partner is a Comparison Shopping Service approved to run Shopping ads on behalf of eligible merchants. Using a CSS partner can improve auction competitiveness in eligible markets compared to running through Google Shopping directly.
Core campaigns have access to the easiest products to sell, such as bestsellers and proven performers. Incremental activity targets the less visible part of the catalogue, products that are not converting today. Matching core ROAS keeps the approach commercially sensible and helps make sure incremental growth supports profitability, not just scale.
Our incremental approach is designed to run alongside your existing activity, not cut across it. We run the incremental layer through our CSS networks, keeping it separate from your core activity. We exclude products that are already performing in your core campaigns and focus on products that are underperforming or underexposed. That way, we are not competing for the same conversions.
We use the same conversion tracking that already exists in your Google Ads account. Our reporting is built from Google Ads product-level performance, so we can see what has sold through incremental activity and what has sold through your core campaigns. The goal is simple: show what the incremental layer is contributing, without guessing.
Incremental sales are additional sales generated on top of the revenue you are currently generating through Google Shopping. In simple terms, it’s growth created by bringing more of your catalogue into play, especially products that are not currently getting clicks or conversions in your core setup.
No. Our rule builder is designed for marketers and media buyers, so you can create and apply feed rules without writing code. If you can follow simple logic, you can make meaningful feed changes quickly.
You can create IF/THEN rules to edit and improve product data at scale. Common examples include rewriting titles, mapping categories and product types, fixing attributes, setting custom labels, and excluding products that should not be advertised. Rules can be applied across thousands of SKUs, so you’re not stuck editing data one product at a time.
The feed audit flags common data issues that can hold back Google Shopping performance, including weak product titles, duplicate descriptions, missing attributes, GTIN gaps, category issues, and shallow product type structure. It’s designed to highlight the biggest opportunities first.
Product feed optimisation is the process of improving your product data so it performs better in Google Shopping. That includes titles, descriptions, attributes, categories, product types, and overall structure. Better product data helps Google understand your products more clearly, which can improve visibility and performance.
No. Shoptimised is designed for marketers, media buyers, and ecommerce teams. Most feed changes can be handled through rules, automation, and guided support, without needing custom development.
