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FEED ACCELERATOR

Expert Feed Optimisation. 
Done for You.

Feed Accelerator combines Shoptimised software with hands-on support from our product feed specialists. We audit, connect, improve and keep developing your product feed, helping Google understand more of your catalogue and giving your products a better chance to appear for relevant searches.

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UK-Based

Feed Specialist Support

1,500+ Brands

Agencies & Retailers Supported

Fully Managed

Feed Op Without the Work
WHY IT MATTERS

Google Shopping Can Only Work with the Product Data You Give It

Your product feed tells Google what each product is, who it’s relevant to and which searches it should appear for.

But most feeds are exported from an eCommerce platform and left largely untouched.

Leads to:
Missing or incomplete attributes that trigger Merchant Center warnings
Titles and categories that don’t match the way people actually search
A small group of products absorbing most of the impressions and spend

Improve the Foundation

Clean and strengthen the product data Google relies on to match your products to relevant searches.

Give More Products a Chance

Use rules and product-level signals to manage products more clearly across feeds and campaigns.

Take the Work Off Your Team

We handle the feed fixes, ongoing changes and regular reviews so you team can focus on growth

THE CHALLENGE

Most Product Feeds Are Running. Few Are Properly Optimised.


When these signals are weak, the same small group of products often receives most of the attention. That's where growth can start to stall.

1

Feed Data Quality

Are the important product details present, accurate and useful? This includes titles, descriptions, prices, images, GTINs and MPNs.

2

Product Relevance

Do your titles, categories, descriptions and product types explain how people search for products like yours?

3

Predicted Click-Through Rate

Google uses historical performance to predict which products are most likely to earn a click. Products with weaker signals can receive less exposure over time.

4

Cost per Click

Weaker data and lower expected relevance can mean a higher cost per click and reduced campaign efficiency.

THE SERVICE

A Managed Feed Optimisation Service, Powered by Shoptimised

Feed Accelerator gives you the software, expertise and ongoing support needed to keep improving your product feed.

We don’t just point out the problems and leave you with a list. Our specialists work through the feed with you, implement priority improvements and continue developing it as your catalogue changes.

The Feed Accelerator lap: four sectors from audit to maintenance

01

Audit

We review the feed and surface what's affecting relevance, visibility and coverage.

02

Onboard

We connect data sources, resolve Merchant Center issues and agree the CSS setup.

03

Optimise

We improve titles, attributes, categories, product types and labels across the catalogue.

04

Grow

We keep reviewing, supporting and improving the signals behind your performance.

Talk to a Feed Specialist

Chat with our team about your challenges and how Feed Accelerator can help.

Book a Feed Accelerator Call
WHAT'S INCLUDED

The Practical Feed Work Your Team Rarely Has Time to Do

Product Data

Product Title Optimisation 

Rewritten to match search

Sector-Specific Attributes

Size, colour, material

MPN Support

Identifiers validated

Structure & Targeting

Google Product Categories

Mapped catalogue-wide

Product Type Structure

Campaign-ready hierarchy

Custom Labels

Margin, season, stock

Setup & Platform

Feed Connection

Set up and kept in sync

Merchant Center Support

Warnings resolved

Google CSS Switch

One of our CSS networks

A Tailored Approach to 
Feed Optimisation

MANAGED FEED PRICING

A Plan Built Around Your Feed

Every product feed is different, so Feed Accelerator is priced after an initial review of your feed.

This helps us understand your current setup, recommend the right level of ongoing support and provide a transparent monthly quote based on the work required.

There’s no fixed package or one-size-fits-all pricing, just a tailored plan designed around your catalogue, setup and growth goals.

Book a Free Feed Review
POWERED BY PEOPLE

You Get the Platform. You Also Get the People Behind It.

Feed optimisation is an ongoing process. Products change, new ranges launch and Google's requirements evolve. Your team helps you understand what matters, which changes to prioritise and where the next opportunity may be.

Your Feed Accelerator team:

Customer Success

Ongoing support and regular reviews

Feed Specialist 

Titles, attributes and structure

Support

Practical help when issues appear

UK-based feed specialists
Clear priorities, not a list of every change
Regular reviews and practical recommendations
Support when Merchant Center issues appear
Changes made through a controlled feed workflow

Want Feed Specialists to Improve Your Product Feed?

Start with a free audit or speak to us about Feed Accelerator. We’ll review your current setup, show you what needs attention and help you decide whether managed feed optimisation is the right next step.

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