Case Studies & Results

Turning Hidden Catalogue Potential Into Major Revenue Growth

One Stop For Safety | Workplace Safety Supplier

The Challenge

Before Shoptimised, the account was heavily reliant on a very small number of products. Just 1% of products generated 100% of revenue, while 84% had no clicks. At the same time, 55% of budget was being spent on products that did not convert.

What We Did

After joining us in July 2024, we used our Incremental Sales approach to increase visibility across the wider catalogue, helping more previously non-selling products start contributing to revenue.

“We have certainly seen an incremental increase in sales from our previously non-selling products via Google. The software is easy to navigate, and the staff are very helpful and knowledgeable. I would recommend Shoptimised.”

Turning Steady Performance Into Scalable Growth

I Love Parcels | Parcel Box Supplier

The Challenge

I Love Parcels had steady performance, but growth was limited by how much of the catalogue was contributing. A smaller group of products was driving results, while budget wasn’t being used efficiently across the full range. After past frustrations with ads, they needed an approach they could trust: “We’ve spent so much money in the past trying to get it right... then luckily I took the punt with you guys.”

What We Did

We began managing Spotlight and Incremental activity from March 2025, helping more products gain visibility and contribute to sales. Budget was redistributed more effectively across the account, giving a wider range of products the chance to perform. Full account management was then introduced in September to support broader growth across the catalogue.

Revenue Doubled by Expanding Product Contribution

80s Casual Classics | Fashion & Apparel Retailer

The Challenge

A strong, established retailer, 80s Casual Classics were finding further growth difficult due to algorithm bias. After past experiences with false promises and high retainers, the team were cautious, but Shoptimised’s commission-based approach and focus on non-selling products offered a lower-risk route to true incremental growth.

What We Did

Activated non-contributing products through incremental campaigns and feed optimisation, without disrupting existing high-performing campaigns.

£1M+ Revenue Generated in Just 6 Months

allbeauty | Beauty & Cosmetics Retailer

The Challenge

Allbeauty initially approached Shoptimised for feed optimisation. During the process, it became clear they had already identified that a large portion of their catalogue was not generating revenue through Google Shopping, creating an opportunity to introduce Incremental Sales as a route to additional growth.

What We Did

Expanded contribution across more of the catalogue using incremental campaigns and feed optimisation, without disrupting existing performance.

+234% Revenue by Activating More of the Catalogue

Bully Darts | Darts & Sports Retailer

The Challenge

Bully Darts had a clear visibility problem, with most of the catalogue not contributing to revenue. With just 5% of products generating all revenue, 73% receiving zero clicks, and 33% of budget being spent on non-converting products, there was a major opportunity to unlock growth from products that were being overlooked.

What We Did

Activated underperforming products through incremental campaigns and feed optimisation, without disrupting existing performance.

£6M+ Revenue Generated Through Long-Term Growth

Clubhouse Golf | Golf Equipment Retailer

The Challenge

Clubhouse Golf already had strong performance across parts of their catalogue, but a large portion of products still had room to contribute. With 22% of products generating all revenue, 46% receiving zero clicks, and 9% of budget being spent on non-converting products, there was a clear opportunity to unlock further growth from underused stock.

What We Did

Expanded contribution across more of the catalogue using incremental campaigns, without disrupting existing performance. More products began driving revenue, creating a more scalable and resilient account.

£3.5M+ Revenue From Previously Untapped Products

Marine Superstore | Marine Supplies

The Challenge

As a market leader, Marine Superstore needed to stay ahead in a competitive space. After hearing that competitors were already working with Shoptimised, they recognised the need to explore new ways to protect their position and continue driving growth.

What We Did

Introduced a strategy to activate previously non-converting products, giving them a path into the auction without overlapping with existing campaigns.

Now over 3 years into the partnership, performance continues to scale.

+73% Revenue by Unlocking Catalogue Scale

Skatewarehouse | Skate & Action Sports Retailer

The Challenge

Skatewarehouse’s revenue was being carried by a very small share of products, leaving much of the catalogue with little to no visibility. With 4% of products generating all revenue, 68% receiving zero clicks, and 54% of budget going towards non-converting products, the challenge was to open up more of the catalogue and give overlooked products a chance to perform.

What We Did

Focused on expanding contribution across the catalogue by activating products that weren’t previously driving revenue. A significantly larger portion of the catalogue began generating revenue, transforming how the account scaled.

Only 2% of Products Drove Revenue. That Changed.

Slick Willies | Skate & Lifestyle Retailer

The Challenge

Slick Willies had strong brand demand, but revenue was heavily reliant on a very small part of the catalogue. With just 2% of products generating all revenue, 67% receiving zero clicks, and 83% of budget being spent on non-converting products, the challenge was to improve visibility across the wider catalogue and unlock growth from products that were being overlooked.

What We Did

Activated previously non-contributing products through incremental campaigns, giving them a path to compete without impacting existing performance.

+116% Revenue From Products That Previously Didn’t Sell

Tarmac Sports | Automotive Parts Retailer

The Challenge

Tarmac Sports faced a major catalogue visibility and conversion challenge. With 80% of products receiving no clicks, 98% failing to convert after clicks, and 71% of budget spent on non-converting products, there was a clear opportunity to reduce wasted spend and unlock more revenue from the wider catalogue. The results speak for themselves: 240% more products converting.

What We Did

Activated products that had never converted by giving them a path to compete through incremental campaigns. A much larger portion of the catalogue began generating revenue, transforming overall account performance.

Turning Untapped Products Into £1M+ Revenue

Thortful | Online Greeting Card Marketplace

The Challenge

Thortful had a clear opportunity to unlock more value from their existing catalogue. With only 8% of products generating all revenue, 80% receiving no clicks, and 13% of budget going towards non-converting products, the challenge was to improve visibility across more products and reduce missed revenue potential.

What We Did

Improved how efficiently spend was used by activating previously dormant products through incremental campaigns and feed optimisation. A significantly larger portion of the catalogue began generating revenue, reducing reliance on a small number of top performers and unlocking scalable growth.

+97% Revenue From Products That Previously Didn’t Contribute

TS3 Sports | Sports Supplier

The Challenge

TS3 Sports had a catalogue with plenty of untapped potential, but only a small share of products were driving results. With 4% of products generating all revenue, 87% receiving zero clicks, and 49% of budget going towards non-converting products, the challenge was to bring more of the catalogue into play and reduce wasted spend.

What We Did

Unlocked previously dormant products by giving them a path to compete through incremental campaigns, without impacting existing performance. Growth came from products that had previously delivered nothing, transforming how the catalogue contributed to revenue.

Trusted by Teams Across Europe

We have used Shoptimised for a short time now, and we have already seen continued growth in our campaigns. The team always keeps us up to date with ongoing growth and new tools that can help increase sales. I would highly recommend Shoptimised’s services.

Evolution Golf Craig, Director

I've only been working with Shoptimised for 30 days, but so far I have found the team to be incredibly knowledgeable and helpful. The onboarding process has been very thorough, and they have responded to my questions really quickly. My Incremental campaign is achieving above my target ROAS, and we are working together to grow this further. A fantastic start!

Under the Rowan Trees Danielle, Business Owner

We've had a great experience working with Shoptimised for the management and ongoing maintenance of our Google Ads campaigns. From the outset, their team demonstrated a strong understanding of campaign structure, keyword targeting, and budget optimisation. They took the time to properly review our existing setup, identify inefficiencies, and implement clear improvements that quickly made a noticeable difference to performance. Communication has been consistent and transparent throughout. We receive regular updates, clear reporting, and practical recommendations rather than generic advice. It is clear they actively monitor and refine the campaigns rather than simply "set and forget". Since working with Shoptimised, we have seen improved lead quality, better cost control, and a stronger overall return on ad spend. Their proactive approach and attention to detail have given us confidence that our advertising budget is being managed effectively. A big shoutout to Zach for his ongoing technical support and for keeping things running smoothly. His responsiveness and technical know-how have been a real asset to our campaigns. We would highly recommend Shoptimised to any business looking for reliable, results-driven Google Ads management.

International Paint Supplies Diego, Managing Director

We have been working with Shoptimised since August 2023, and we could not be happier with their services. They have been incredibly transparent from day one. Thanks to their expertise, we have seen a significant increase in revenue, especially from items that were not selling before. They have really turned things around for us by taking care of our product optimisation and ensuring everything is on point. A special shoutout to Gemma, who is absolutely lovely, always so helpful, and a delight to talk to. Bethany, who manages our campaigns, has also been fantastic. The whole team is approachable and never pushes us into anything we are not comfortable with. The results truly speak for themselves, and we could not recommend Shoptimised enough. Thank you for everything!

Art Discount Dorota, Web Team

We have only recently started working with Shoptimised, and we were shocked by the results. They achieved even better results than we expected, and it was the unpopular products making an impact too. It would be a different story if it were only our best-selling products driving all the sales. All in all, they have a great system that is easy to navigate and simple to analyse and understand. Everything is transparent, and the strategies are explained thoroughly. We loved every single part of the process as well.

Everest Beds

Before Shoptimised, I sold my bestsellers, but not much else. With Shoptimised, my bestsellers are being outperformed by my non-clicked, non-converting products. EconoMed has a lot of products to manage, and they have made it so much easier.

Economed Fred, Chief Executive Officer

We’ve just completed our first six months working with Shoptimised and are really pleased with the results. The reporting structure is clear, the information is provided in a straightforward and transparent way, and the overall performance has exceeded our expectations. They are a great partner to work with.

Arbor Garden Solutions Gedi, Managing Director

We have now been with Shoptimised for just under a year, and we have certainly seen an incremental increase in sales from our previously non-selling products via Google. The supporting software is also easy to navigate and a great add-on for any business. The staff are very helpful and have great industry knowledge. I would recommend Shoptimised.

One Stop for Safety Guy, Marketing Director

I’ve been using Shoptimised for some time now, and it has become a really strong addition to my Google Ads activity. The feed optimisation tools have helped me push a much broader product range, with excellent ROAS on products that previously struggled to convert. Getting started was smooth from day one. The onboarding was efficient, the team quickly understood my goals, and they moved fast to implement everything. I’m genuinely pleased with the results and happy to recommend Shoptimised to anyone looking to improve feed performance and scale eCommerce sales.

IndigoSEO Jaime, Founder

Really love working with the team at Shoptimised. Being agency-side, we have had a lot of experience with different providers, and I can say with confidence that Shoptimised are, without a doubt, the most helpful, involved, and patient. They respond very quickly and are always willing to jump on a video call for a demo or to troubleshoot. The software has also recently had a facelift, so it is extremely easy to use, even if you have never had feed optimisation experience before.

Be Found Be Chosen Jennifer, Founder & Director

I've used Shoptimised for years, and it's always my go-to feed management and CSS platform. It's super straightforward to use, and the dev team have always been great, especially with more complex requests. Response times are usually very fast, and having used platforms at over 10 times the price, Shoptimised is comparable.

Outbloom Julia, Co-Founder

Get The Label has worked with Shoptimised for over five years. In that time, our PPC performance has gone from strength to strength. Shoptimised certainly has its finger on the pulse of the channel and works with us on our annual paid strategy, while flexing it month by month to respond to the vagaries of the retail environment.

Get the Label Liz, Marketing Director

Working with Shoptimised has been an outstanding experience. The onboarding process was smooth and straightforward, making everything easy from the very start. They manage our Incremental campaign with genuine care and always focus on achieving the best possible results for us. A special mention goes to Linda, who has been fantastic throughout. She is always available, quick to respond, and explains everything clearly so we fully understand what is happening with the campaign. Her knowledge, support, and communication have made a real difference. Highly recommended, a reliable and professional team that truly puts its clients first.

Flexx International Marian, Director

We have worked with Shoptimised for just over a year now and are more than happy with both the performance and the service provided. They are a great team to work with, particularly Joe Appleton, and we look forward to continuing to work with them in the future.

Secret Sales Matt, Vice President of Digital

Working with Shoptimised has helped us elevate our incremental sales and clear sticky stock efficiently through Google Shopping, taking some of the load off our small team. Their communication has been consistently fantastic, and they are always looking for ways to refine and improve, provide more value, and make helpful suggestions. I would highly recommend them to anyone looking to improve their sales.

The Game Collection Matt, Head of Marketing

I've had a fantastic experience with Shoptimised. Their team is consistently professional, fast, and incredibly knowledgeable. What sets them apart is their accessibility. They are always on hand or quick to respond, and they genuinely welcome jumping on a call to discuss project strategies. I've been working closely with Craig Lewis, who has been outstanding. He's friendly, approachable, and always brings proactive ideas to the table to help our projects grow. I would highly recommend them for their expertise and fair pricing!

Maitland Agency Michael, Senior Digital Marketing Strategist

We onboarded with Shoptimised within the past month and have seen fast results. I would really recommend the Incremental campaign service to anyone struggling to drive website sales from underperforming products on Google Ads. Great stuff.

National Insulation Supplies Mitch, Managing Director

We've worked with Shoptimised for over five years now, mainly to provide CSS and feed optimisation services for our clients. We could not recommend them enough. They are a great company to work with, and the software they provide is spot on.

s360 Nicki, Managing Director

Fantastic service and results! We’ve been working with Shoptimised Ltd for a while now and could not be happier with the level of professionalism and support. The team are friendly, knowledgeable, and always go above and beyond to help us get the best out of our online campaigns. Our website performance has improved noticeably, and communication has been brilliant from start to finish. I would highly recommend Shoptimised to anyone looking to grow their business online.

Newcastle Heating and Plumbing Pradeep, Business Development Manager

Our agency has used Shoptimised for years across various client accounts spanning multiple industries. The feed optimisation tools and additional performance they deliver make this a must-have software when running any Google Shopping activity. The support from Scott and the team is always first class, and they go above and beyond to help our agency deliver the required level of performance for our clients. I would not hesitate to recommend Shoptimised. Go ahead and get involved. You will not regret it.

Crack Digital Simon, Director

We've been agency partners with Shoptimised for over four years now, and their solution is second to none, with its intuitive user interface, easy onboarding process, and amazing team offering great support. This allows our experts to explore leading initiatives like Incremental Sales, a low-risk solution for selling products through Shopping that are not serving in the main account, every client's dream. Will and the team always keep us up to date, and we are excited to see where our partnership goes and what you do next.

Infinity Nation Stacey, Chief Operating Officer

We've Seen This Across Major Sectors

The same structural issues show up across retail. Here’s the incremental revenue we’ve delivered so far.