You can start with a demo or a free trial. We’ll help you connect your product data, run an initial audit, and set up your first output feed. If you’re moving forward with Incremental Sales, we’ll also connect to Google Ads and handle the onboarding with you.

Pricing depends on your service. Feed Optimisation is a monthly plan, starting after your free trial. Pricing scales based on how many feeds and users you need. Incremental Sales is priced differently: you pay a percentage of the sales we generate from products that were not selling before.

See our Pricing page for the full structure.

Shoptimised helps retailers and agencies improve Google Shopping performance through product feed optimisation, performance-led segmentation, Google CSS, and Incremental Sales. We combine software with hands-on support to help teams improve visibility, reduce wasted spend, and drive measurable growth.
Google Shopping is the main focus, but we also create optimised output feeds for multiple channels. See our Multi-Channel page for the full list of supported integrations.

Shoptimised is built for ecommerce retailers, in-house teams, and agencies managing Google Shopping campaigns. Some use us as a feed optimisation platform, while others work with us to unlock incremental revenue through a more performance-led approach.

That depends on the route you take. For feed optimisation, most teams can get started quickly with a feed audit or platform demo. For Incremental Sales, it is usually guided by our team. We review your setup, confirm what we need from the Google Ads account, and agree on the right approach before we go live.

No. Shoptimised is designed for marketers, media buyers, and ecommerce teams. Most feed changes can be handled through rules, automation, and guided support, without needing custom development.

Performance rules use Google Ads product-level signals to help you make better decisions in your feed and campaign structure. For example, you can flag products that are spending but not converting, label winners and underperformers, or group products into tiers so you can control budget and reporting more clearly. What we can do depends on the data available in your setup.

No. You just need a product data source. That could be a platform connection (like Shopify), a feed file or URL (XML, CSV, JSON), or a Google Sheet. If you already have a feed in your Merchant Center, we can still work from your existing product data and help you improve it.

Getting the foundations right. That means clean, consistent titles, correct categories and product types, complete attributes (like GTIN where available), and a structure you can scale. Once the basics are solid, optimisation becomes easier to maintain and much easier to measure.

Suggested optimisations are prioritised recommendations from the audit and platform insights. They highlight what is most likely to improve Shopping performance first, such as title improvements, missing attributes, GTIN gaps, category and product type structure, and duplicate or low-quality data. The aim is to give you quick, auto-created rules to instantly improve your product feed.

Product feed optimisation is the process of improving your product data so it performs better in Google Shopping. That includes titles, descriptions, attributes, categories, product types, and overall structure. Better product data helps Google understand your products more clearly, which can improve visibility and performance.

The feed audit flags common data issues that can hold back Google Shopping performance, including weak product titles, duplicate descriptions, missing attributes, GTIN gaps, category issues, and shallow product type structure. It’s designed to highlight the biggest opportunities first.

You can create IF/THEN rules to edit and improve product data at scale. Common examples include rewriting titles, mapping categories and product types, fixing attributes, setting custom labels, and excluding products that should not be advertised. Rules can be applied across thousands of SKUs, so you’re not stuck editing data one product at a time.

No. Our rule builder is designed for marketers and media buyers, so you can create and apply feed rules without writing code. If you can follow simple logic, you can make meaningful feed changes quickly.

Incremental sales are additional sales generated on top of the revenue you are currently generating through Google Shopping. In simple terms, it’s growth created by bringing more of your catalogue into play, especially products that are not currently getting clicks or conversions in your core setup.

We use the same conversion tracking that already exists in your Google Ads account. Our reporting is built from Google Ads product-level performance, so we can see what has sold through incremental activity and what has sold through your core campaigns. The goal is simple: show what the incremental layer is contributing, without guessing.

Our incremental approach is designed to run alongside your existing activity, not cut across it. We run the incremental layer through our CSS networks, keeping it separate from your core activity. We exclude products that are already performing in your core campaigns and focus on products that are underperforming or underexposed. That way, we are not competing for the same conversions.

Core campaigns have access to the easiest products to sell, such as bestsellers and proven performers. Incremental activity targets the less visible part of the catalogue, products that are not converting today. Matching core ROAS keeps the approach commercially sensible and helps make sure incremental growth supports profitability, not just scale.

A Google CSS partner is a Comparison Shopping Service approved to run Shopping ads on behalf of eligible merchants. Using a CSS partner can improve auction competitiveness in eligible markets compared to running through Google Shopping directly.

CSS can improve efficiency in eligible markets by changing how Shopping participation is handled. In practice, this can support stronger bidding efficiency and help improve performance, depending on the account and market.

Most CSS migrations are straightforward and typically take less than 24 hours. In most cases, switching does not interrupt active campaigns, remove historical data, or require ads to be paused.

Shoptimised supports a wide range of eCommerce platforms and data sources, including Shopify, Magento, WooCommerce, Google Sheets, and feed formats like XML, CSV, TSV, and JSON endpoints. If your setup is more custom, our team can usually advise on the best route and help you get it configured.

Yes. Shoptimised can support multiple Google Ads and Merchant Center accounts, which is particularly useful for agencies and larger ecommerce businesses managing multiple brands or markets.

Yes. Google Shopping is the main focus, but Shoptimised can also generate optimised output feeds for multiple other channels. That means you can use the same improved product data across platforms like paid social, marketplaces, and affiliate networks.

See our Multi-Channel page for the full list of supported integrations.

Shoptimised combines software with direct support from a UK-based team that understands Google Shopping and feed performance. Existing customers can raise tickets through the platform for day-to-day support. You’ll also have access to our Customer Success team for onboarding and ongoing guidance. As part of that, we run regular check-ins and proactively flag opportunities to improve performance, whether that’s feed changes, campaign structure, or scaling what’s already working.

We set expectations clearly from the start and keep communication direct and practical. For ongoing support, customers can raise tickets through the Shoptimised platform. For strategic guidance, our Customer Success team runs onboarding and support calls, depending on your service and setup.