Suggested optimisations are prioritised recommendations from the audit and platform insights. They highlight what is most likely to improve Shopping performance first, such as title improvements, missing attributes, GTIN gaps, category and product type structure, and duplicate or low-quality data. The aim is to give you quick, auto-created rules to instantly improve your product feed.
Getting the foundations right. That means clean, consistent titles, correct categories and product types, complete attributes (like GTIN where available), and a structure you can scale. Once the basics are solid, optimisation becomes easier to maintain and much easier to measure.
No. You just need a product data source. That could be a platform connection (like Shopify), a feed file or URL (XML, CSV, JSON), or a Google Sheet. If you already have a feed in your Merchant Center, we can still work from your existing product data and help you improve it.
Performance rules use Google Ads product-level signals to help you make better decisions in your feed and campaign structure. For example, you can flag products that are spending but not converting, label winners and underperformers, or group products into tiers so you can control budget and reporting more clearly. What we can do depends on the data available in your setup.
Pricing depends on your service. Feed Optimisation is a monthly plan, starting after your free trial. Pricing scales based on how many feeds and users you need. Incremental Sales is priced differently: you pay a percentage of the sales we generate from products that were not selling before.
See our Pricing page for the full structure.
You can start with a demo or a free trial. We’ll help you connect your product data, run an initial audit, and set up your first output feed. If you’re moving forward with Incremental Sales, we’ll also connect to Google Ads and handle the onboarding with you.
We set expectations clearly from the start and keep communication direct and practical. For ongoing support, customers can raise tickets through the Shoptimised platform. For strategic guidance, our Customer Success team runs onboarding and support calls, depending on your service and setup.
Shoptimised combines software with direct support from a UK-based team that understands Google Shopping and feed performance. Existing customers can raise tickets through the platform for day-to-day support. You’ll also have access to our Customer Success team for onboarding and ongoing guidance. As part of that, we run regular check-ins and proactively flag opportunities to improve performance, whether that’s feed changes, campaign structure, or scaling what’s already working.
Yes. Google Shopping is the main focus, but Shoptimised can also generate optimised output feeds for multiple other channels. That means you can use the same improved product data across platforms like paid social, marketplaces, and affiliate networks.
See our Multi-Channel page for the full list of supported integrations.
Yes. Shoptimised can support multiple Google Ads and Merchant Center accounts, which is particularly useful for agencies and larger ecommerce businesses managing multiple brands or markets.
Shoptimised supports a wide range of eCommerce platforms and data sources, including Shopify, Magento, WooCommerce, Google Sheets, and feed formats like XML, CSV, TSV, and JSON endpoints. If your setup is more custom, our team can usually advise on the best route and help you get it configured.
CSS can improve efficiency in eligible markets by changing how Shopping participation is handled. In practice, this can support stronger bidding efficiency and help improve performance, depending on the account and market.
