Tony and Valerie bought a small newsagent in Walkinstown Green in 1969 over the years they expanded into bikes and prams and in 2004 decided with their experience to entirely focus on prams and nursery products. Over 50 years later, Tony’s son Paul took over the business in 2004 and they grew the business to include stores in Walkinstown, Coolock, Cork, and Belfast. It remains a family-run business with many family members working in different areas.
Our Technical Specialist used our powerful Product Feed Optimisation Software to rapidly improve the quality of their feed. This resulted in products winning more Impressions and Clicks for the right search terms at the right time.
Learn MoreWe focused purely on products receiving No Clicks and No Conversions in the past 30 days to drive 100% incremental sales with no cannabilisation. Once combined with Product Feed Optimisation, this provided the revenue uplift.
Learn MoreBy utilising our Premium Google CSS status, we were able to acquire Shopping Ad traffic at a 20% discount when compared to the core campaign traffic. This led to achieving a revenue uplift at the desired Return on Ad Spend.
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