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TECHNOLOGY

The Technology Behind 
Better Performance

Shoptimised helps retailers and agencies improve the product data behind Google Shopping, so products show up for better searches and more of the catalogue gets a chance to perform.

THE PLATFORM

Everything Your Feed Needs to Perform Properly

From feed creation and rules to audits, caching, CSS and reporting, Shoptimised gives teams a clearer way to manage the product data Google Shopping relies on. Use the tools you need today, then add more as your catalogue, channels and priorities grow.

Build & Structure Yours Feed

Product Feed Creation 

Create feeds from Shopify, existing feed files, or other data sources.

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Feed Rules

Clean and enrich product data at scale without touching code.

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Product Feed Audits 

Spot missing data, weak structure, and feed issues.

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Suggested Optimisations

Get prioritised recommendations showing what to fix first.

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Automate & Optimise Performance

Performance Rules

Use Google Ads product-level data to label, segment and act on real performance signals. 

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Feed Caching 

Keep product data fresher with more frequent feed updates. 

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Google CSS

Support shopping efficiency in eligible markets through Premium CSS.  

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Distribute & Measure

Multi-Channel Distribution 

Create optimised feeds for Google, Meta, TikTok, marketplaces, and more.

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Direct SFTP Transfer

Push feeds securely and reduce manual upload work.

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Advanced Reporting

See product, channel, and incremental performance more clearly.

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A CONNECTED WORKFLOW

Each Tool Supports the Next

Start with a feed. Improve the data. Audit the gaps. Apply rules. Keep the feed fresh. Then use reporting to see what changed and what to do next.

  1. Create

    Build feeds from your product data

    Feed Creation
  2. Enrich

    Clean and structure data with feed rules

    Feed Rules
  3. Audit

    Find feed issues and opportunities

    Feed Auditing
  4. Optimise

    Act on product-level performance data

    Performance Rules
  5. Distribute

    Send optimised feeds to 40+ channels

    Multi-Channel
  6. Measure

    Track product, feed and channel performance

    Reporting
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Google Comparison Shopping Service Premium Partner badge

Make Your Shopping Bids Work Harder

Shoptimised is a Google CSS Premium Partner, helping eligible retailers and agencies improve Shopping efficiency across the UK and Europe.

With four in-house CSS networks, CSS becomes part of a wider product performance setup that supports feed optimisation, visibility and campaign efficiency.

Explore Google CSS

Up to 20% Bidding Advantage

In eligible CSS markets, more of your bid can enter the auction.

4 CSS Networks

Give products additional routes to market across Europe.

Premium Partner Status 

Access to dedicated CSS support and strategic planning through Google’s CSS programme.

SOFTWARE & SPECIALISTS

Software Your Team Can Use.
Specialists When You Need Them.

The platform gives you the tools to manage product data, build rules, run audits and track performance. Our UK-based team helps with onboarding, setup and next steps, so you can make changes with confidence.

UK-based support
Strategic performance reviews on managed plans
Clear next steps if anything needs fixing
Guidance and best practices from people who work with feeds every day
BIGGEST CHALLENGES

Start With the Problem You Actually Have

Not every team needs the same tool first. Choose the challenge that sounds most familiar, and we’ll point you towards the part of the platform that can help.

''I need to create a product feed''

Start with Product Feed Creation

"My feed needs cleaning or enriching"

Use Feed Rules to improve data

"I don't know what's wrong with my feed"

Run an In-Platform Feed Audit

"I don't know what to fix first"

Use Suggested Optimisations

"I need to act on product performance "

Use Performance Rules

"I need clearer reporting"

Use reporting to see what's working 

Trusted by Industry Leaders & Award Winning Agencies

Schuh
Clubhouse Golf
80's Casual Classics
Scottsdale Golf
Mattress Next Day
Team Cycles
Jigsaw
Charles Clinkard
Secret Sales
Tower
Vervaunt
Hawes & Curtis
Add People
Get the Label
Croud
s360 Digital
Visualsoft
Embryo
Paramount Digital
IT REALLY WORKS

Proof From the Teams Using Shoptimised

We onboarded with Shoptimised within the past month and have seen fast results. I would really recommend the Incremental campaign service to anyone struggling to drive website sales from underperforming products on Google Ads. Great stuff.

National Insulation Supplies Mitch, Managing Director

Fantastic service and results! We’ve been working with Shoptimised Ltd for a while now and could not be happier with the level of professionalism and support. The team are friendly, knowledgeable, and always go above and beyond to help us get the best out of our online campaigns. Our website performance has improved noticeably, and communication has been brilliant from start to finish. I would highly recommend Shoptimised to anyone looking to grow their business online.

Newcastle Heating and Plumbing Pradeep, Business Development Manager

We’ve just completed our first six months working with Shoptimised and are really pleased with the results. The reporting structure is clear, the information is provided in a straightforward and transparent way, and the overall performance has exceeded our expectations. They are a great partner to work with.

Arbor Garden Solutions Gedi, Managing Director

Working with Shoptimised has been an outstanding experience. The onboarding process was smooth and straightforward, making everything easy from the very start. They manage our Incremental campaign with genuine care and always focus on achieving the best possible results for us. A special mention goes to Linda, who has been fantastic throughout. She is always available, quick to respond, and explains everything clearly so we fully understand what is happening with the campaign. Her knowledge, support, and communication have made a real difference. Highly recommended, a reliable and professional team that truly puts its clients first.

Flexx International Marian, Director

Working with Shoptimised has helped us elevate our incremental sales and clear sticky stock efficiently through Google Shopping, taking some of the load off our small team. Their communication has been consistently fantastic, and they are always looking for ways to refine and improve, provide more value, and make helpful suggestions. I would highly recommend them to anyone looking to improve their sales.

The Game Collection Matt, Head of Marketing

I've only been working with Shoptimised for 30 days, but so far I have found the team to be incredibly knowledgeable and helpful. The onboarding process has been very thorough, and they have responded to my questions really quickly. My Incremental campaign is achieving above my target ROAS, and we are working together to grow this further. A fantastic start!

Under the Rowan Trees Danielle, Business Owner

Before Shoptimised, I sold my bestsellers, but not much else. With Shoptimised, my bestsellers are being outperformed by my non-clicked, non-converting products. EconoMed has a lot of products to manage, and they have made it so much easier.

EconoMed Fred, Chief Executive Officer

We have only recently started working with Shoptimised, and we were shocked by the results. They achieved even better results than we expected, and it was the unpopular products making an impact too. It would be a different story if it were only our best-selling products driving all the sales. All in all, they have a great system that is easy to navigate and simple to analyse and understand. Everything is transparent, and the strategies are explained thoroughly. We loved every single part of the process as well.

Everest Beds Everest Beds

We have worked with Shoptimised for just over a year now and are more than happy with both the performance and the service provided. They are a great team to work with, particularly Joe Appleton, and we look forward to continuing to work with them in the future.

Secret Sales Matt, Vice President of Digital

We have been working with Shoptimised since August 2023, and we could not be happier with their services. They have been incredibly transparent from day one. Thanks to their expertise, we have seen a significant increase in revenue, especially from items that were not selling before. They have really turned things around for us by taking care of our product optimisation and ensuring everything is on point. A special shoutout to Gemma, who is absolutely lovely, always so helpful, and a delight to talk to. Bethany, who manages our campaigns, has also been fantastic. The whole team is approachable and never pushes us into anything we are not comfortable with. The results truly speak for themselves, and we could not recommend Shoptimised enough. Thank you for everything!

Art Discount Dorota, Web Team

We have used Shoptimised for a short time now, and we have already seen continued growth in our campaigns. The team always keeps us up to date with ongoing growth and new tools that can help increase sales. I would highly recommend Shoptimised’s services.

Evolution Golf Craig, Director

I've used Shoptimised for years, and it's always my go-to feed management and CSS platform. It's super straightforward to use, and the dev team have always been great, especially with more complex requests. Response times are usually very fast, and having used platforms at over 10 times the price, Shoptimised is comparable.

Outbloom Julia, Co-Founder

We have now been with Shoptimised for just under a year, and we have certainly seen an incremental increase in sales from our previously non-selling products via Google. The supporting software is also easy to navigate and a great add-on for any business. The staff are very helpful and have great industry knowledge. I would recommend Shoptimised.

One Stop for Safety Guy, Marketing Director

Get The Label has worked with Shoptimised for over five years. In that time, our PPC performance has gone from strength to strength. Shoptimised certainly has its finger on the pulse of the channel and works with us on our annual paid strategy, while flexing it month by month to respond to the vagaries of the retail environment.

Get The Label Liz, Marketing Director

We've had a great experience working with Shoptimised for the management and ongoing maintenance of our Google Ads campaigns. From the outset, their team demonstrated a strong understanding of campaign structure, keyword targeting, and budget optimisation. They took the time to properly review our existing setup, identify inefficiencies, and implement clear improvements that quickly made a noticeable difference to performance. Communication has been consistent and transparent throughout. We receive regular updates, clear reporting, and practical recommendations rather than generic advice. It is clear they actively monitor and refine the campaigns rather than simply "set and forget". Since working with Shoptimised, we have seen improved lead quality, better cost control, and a stronger overall return on ad spend. Their proactive approach and attention to detail have given us confidence that our advertising budget is being managed effectively. A big shoutout to Zach for his ongoing technical support and for keeping things running smoothly. His responsiveness and technical know-how have been a real asset to our campaigns. We would highly recommend Shoptimised to any business looking for reliable, results-driven Google Ads management.

International Paint Supplies Diego, Managing Director

We've been agency partners with Shoptimised for over four years now, and their solution is second to none, with its intuitive user interface, easy onboarding process, and amazing team offering great support. This allows our experts to explore leading initiatives like Incremental Sales, a low-risk solution for selling products through Shopping that are not serving in the main account, every client's dream. Will and the team always keep us up to date, and we are excited to see where our partnership goes and what you do next.

Infinity Nation Stacey, Chief Operating Officer

I've had a fantastic experience with Shoptimised. Their team is consistently professional, fast, and incredibly knowledgeable. What sets them apart is their accessibility. They are always on hand or quick to respond, and they genuinely welcome jumping on a call to discuss project strategies. I've been working closely with Craig Lewis, who has been outstanding. He's friendly, approachable, and always brings proactive ideas to the table to help our projects grow. I would highly recommend them for their expertise and fair pricing!

Maitland Agency Michael, Senior Digital Marketing Strategist

I’ve been using Shoptimised for some time now, and it has become a really strong addition to my Google Ads activity. The feed optimisation tools have helped me push a much broader product range, with excellent ROAS on products that previously struggled to convert. Getting started was smooth from day one. The onboarding was efficient, the team quickly understood my goals, and they moved fast to implement everything. I’m genuinely pleased with the results and happy to recommend Shoptimised to anyone looking to improve feed performance and scale eCommerce sales.

IndigoSEO Jaime, Founder

Really love working with the team at Shoptimised. Being agency-side, we have had a lot of experience with different providers, and I can say with confidence that Shoptimised are, without a doubt, the most helpful, involved, and patient. They respond very quickly and are always willing to jump on a video call for a demo or to troubleshoot. The software has also recently had a facelift, so it is extremely easy to use, even if you have never had feed optimisation experience before.

Be Found Be Chosen Jennifer, Founder & Director

We've worked with Shoptimised for over five years now, mainly to provide CSS and feed optimisation services for our clients. We could not recommend them enough. They are a great company to work with, and the software they provide is spot on.

s360 Nicki, Managing Director

Our agency has used Shoptimised for years across various client accounts spanning multiple industries. The feed optimisation tools and additional performance they deliver make this a must-have software when running any Google Shopping activity. The support from Scott and the team is always first class, and they go above and beyond to help our agency deliver the required level of performance for our clients. I would not hesitate to recommend Shoptimised. Go ahead and get involved. You will not regret it.

Crack Digital Simon, Director

See the Platform Behind Better Shopping Performance

Start with a feed audit or book a walkthrough. We’ll show you where your product data, catalogue visibility and incremental opportunities could be improved.

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