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Premium Google CSS Partner

A Smarter Approach to CSS Performance

Powered by multiple in-house CSSs to boost your position in the auction. Beyond lower CPCs, we help your products compete more effectively.

Google Comparison Shopping Premium Partner
Crowd Shopper product card showing trainers with star rating Find the Trend product card showing a shirt with star rating High Street One product card showing a sofa with star rating Cascade Shopping product card showing eyeshadow palette with star rating

Make Every Bid Count

Understand the Hidden Cost

Here's what's really happening with your bids...

By default, when you run Google Shopping ads directly through Google, they retain a margin of up to 20% on your bids before entering the auction.


A Comparison Shopping Service (CSS) partner is a Google-approved platform that runs those same ads for you, without that 20% margin requirement.

GOOGLE SHOPPING

Your bid

£1.00

Enter auction as

£0.80
20% margin lost
VS

SHOPTIMISED

Your bid

£1.00

Enter auction as

£1.00
20% margin retained

Our 4 Premium CSS Networks

Four distinct, highly trusted networks to list your products across Europe - not one generic CSS.

Crowd Shopper CSS network logo
Find the Trend CSS network logo
High Street One CSS network logo
Cascade Shopping CSS network logo

Instead of relying on a single CSS, we operate across four distinct, highly trusted networks. Each one acts as an additional route to market, giving your products broader coverage across Europe, reducing dependency on any single source, and increasing your chances of winning in the auction.

The result is stronger visibility, improved resilience, and more consistent performance at scale.

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Bidding Advantage
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CSS Networks
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Migration Time
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Active Merchants

The Highest Tier

What It Means to Be a
Google CSS Premium Partner

As a Google CSS Premium Partner, we deliver enhanced performance, exclusive support, and strategic growth opportunities that help merchants scale efficiently on Google Shopping.

Top 10% Volume

Reserved only for CSSs representing the top 10% of Shopping ad impressions and a minimum of 50 active merchants.

Dedicated Support

As a Premium Partner, we have a close relationship with our CSS team at Google, and can have issues escalated.

Strategic Planning

Annual Joint Partnership Plans and Quarterly Business Reviews (QBRs) directly with Google leadership.

Early Access

Priority access to Google Shopping betas, new features, alpha testing, and the latest Consumer &
Retail insights.

Growth Packages

Exclusive Digital Growth Packages and co-marketing opportunities to support scaling operations and merchant acquisition.

Google Comparison Shopping Service Premium Partner badge

Official Listing

The Google CSS Partner Directory

We don't just provide a tool and leave you with it. Shoptimised combines enterprise-grade feed infrastructure with the strategic support of dedicated performance experts. Don't just take our word for it, click here to see what Google said about Shoptimised.

Why Is CSS a Good Fit?

Whether you're a direct retailer or an agency managing multiple accounts, CSS is a no-brainer if you meet these criteria.

For Retailers

Direct Merchants & eCommerce Brands

You target customers in the UK/EEA regions
You spend marketing budget on Google Shopping
You want a 20% bidding advantage without increasing spend

For Agencies

PPC agencies & account managers

You manage multiple client accounts in the UK/EEA
You want to offer clients an immediate win during onboarding
You need bulk agency pricing and unified MCC management

How the Switch Works? 

Our dedicated SaaS team will make the process seamless.

Fully Managed by Our Team

Dedicated Google Support Liaison
You're never left navigating support queues
Precise Account & Network Migration
Everything transferred with no manual rework
Guaranteed Zero Campaign Downtime
Your campaigns keep running and billing is uninterrupted
Full Data & Structural Integrity
All historical performance data preserved exactly as is

What You Need to Do

1

Confirm Your Merchant Center ID

Takes under a minute to locate and share

2

Approve the Switch Request

One click in your dashboard

3

Enjoy Better Results

A more competitive bid strategy, automatically

Partner with a Google 
CSS Premium Leader

Access top-tier support, multiple CSS networks, and a smarter way to scale your Shopping performance across Europe.

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