Use our intuitive logic builder to create powerful feed rules. Clean your data, improve its quality for better shopping performance, and structure your catalogue so that it reads perfectly for crawlers.
Feed rules are dynamic instructions that transform your product data before it’s sent to channels like Google and Meta. Using simple if-this-then-that logic, they clean, enrich, and structure your catalogue at scale.
They help you fix errors, enhance product details, and apply changes across thousands of SKUs instantly, without manual work. Every time your feed updates, your rules automatically reapply to any new products that have entered the feed, keeping your data accurate, compliant, and optimised for performance.
Raw product titles rarely contain the attributes users actually search for. Use rules to automatically append brand, colour, size, material, or gender directly into your titles.
Stop relying on developers. Build rules that automatically apply Custom Labels based on price buckets, stock levels, seasonality, or performance metrics.
Don't start from scratch for every new channel. Take your optimised Google Shopping feed, duplicate it, and use rules to map attributes for Meta, AWIN, Pinterest, TikTok and many more.
Beyond standard IF/THEN logic, our platform includes specialised rules designed specifically for complex retail scenarios.
Create powerful rules that optimise product data, improve visibility, and reduce wasted spend automatically.
