Use our intuitive logic builder to create powerful feed rules. Clean your data, improve its quality for better shopping performance, and structure your catalogue so it reads perfectly for crawlers.
Feed rules are automated instructions that transform your product data before it’s sent to channels like Google and Meta. Using simple if-this-then-that logic, they clean, enrich, and structure your catalogue at scale.
They help you fix errors, enhance product details, and apply changes across thousands of SKUs instantly, without manual work. Every time your feed updates, your rules reapply automatically, keeping your data accurate, compliant, and optimised for performance.
Our software doesn't just tell you what's broken, it tells you exactly how to fix it. We analyse four critical pillars of your feed and generate ready-to-apply solutions.
We scan titles, descriptions, and categories to ensure they meet Google's exact length and format requirements.
Identifying missing crucial data points like colour, size, age group, and gender that limits your search visibility.
Auditing GTINs, MPNs, and Brands to prevent account suspensions and unlock PLAs.
Checking connections to your storefront to ensure inventory, pricing, and availability are always perfectly synced.
Within our platform, we analyse your data to identify high-impact opportunities to improve quality, consistency, and overall performance.
Prioritise the changes that will have the biggest impact on performance.
