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About

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We Give Retailers & Agencies
Clarity & Speed

For retailers and agencies who want smarter, more sustainable growth and complete clarity on what's driving it. We optimise feeds, budgets, and visibility in real time, so every product gets a fair chance to perform.

About Us

Intelligent Software, Powered by People

We built Shoptimised because we were frustrated by tools that leave retailers alone with a dashboard and a help doc. Smart software matters. The difference is having people who understand your business, challenge your thinking, and stand behind the results.

Everyone at Shoptimised has spent time in the trenches. We know how campaigns break, how feeds fail, and how easy it is to optimise the wrong things. That experience is built into how we work, how we communicate, and how we measure success.

We don't hide behind jargon. We explain things simply. And we speak like partners not salespeople.

UK Based

Dedicated Account Managers

Long Term

Partners, Not Just Providers

Hands-On

Active Support at Every Stage

Global Reach

We Operate & Translate Worldwide

How We Work

What Working with Us Actually Feels Like

We’ve built the client experience around one simple idea. You should feel supported, not chased.

You Get a Person, Not a Process 

A dedicated UK-based Success and Performance Manager from day one. Someone who knows your goals, understands the account, and stays close to what matters.

Honest Conversations, Always

If something is not working, we’ll tell you early. We’ll be honest about what’s happening and what it means, even when it’s not the update you were hoping for. Then we can agree on the next steps.

You Stay in Control

Nothing changes in your data or campaigns without you knowing. Full transparency and clear communication at every step, so you're always up to date with any changes in your account.

Company Milestones

Technology Scales Impact, People Create It

  1. FEB 2018

    The Founding Fathers

    On 12 February 2018, co-founders John Cave and John Oram officially started Shoptimised.

  2. FEB 2018

    Shoptimised 1.0 goes live

    You cannot launch a SaaS business without software, so Shoptimised 1.0 went live. It was built to solve PPC management challenges, with Feed Optimisation at its core.

  3. AUG 2018

    Google CSS Partner status acquired

    Shoptimised became one of the first businesses to secure Google CSS Partner status after the programme launched.

  4. JAN 2020

    More than Feed Optimisation

    Shoptimised had already seen strong results helping retailers sell products that were not moving through a combination of our software and CSS network. Incremental Sales launched as an official service.

  5. JAN 2020

    Incremental gets Google's backing

    Following our beta testing and collaboration with Google, they published a case study showing how Shoptimised could help shift non-moving stock.

  6. FEB 2020

    Shoptimised 2.0 arrives

    As our client base grew, so did the platform. Shoptimised 2.0 launched in February 2020 with a fresh look and new features to match.

  7. OCT 2020

    From Partner to Premium

    After a period of rapid growth, Shoptimised was recognised as a Premium CSS Partner.

  8. JAN 2022

    Find The Trend launches

    Retailers wanted access to a CSS network that matched their brand guidelines and looked the part. So we launched Find The Trend, giving premium fashion retailers a CSS option that worked for performance without compromising brand.

  9. JUN 2025

    Shoptimised 3.0 lands

    After years of growth and iteration, Shoptimised 3.0 launched. It gave us faster feed caching, stronger performance, and the ability to scale further than ever.

  10. OCT 2025

    LDC invests in Shoptimised

    Recognising both the growth to date and future potential, LDC invested in Shoptimised and joined us for the next chapter.

Our Values

How We Show Up Every Day

Not aspirational. Not decorative. This is the standard we hold ourselves to, and what customers should feel when they work with us.

Performance, With Proof

We focus on measurable outcomes. If we change something, you’ll be able to see what changed and what it delivered.

Intelligence Over Activity

We choose work based on what will have an impact, then we prove it with results. We optimise for outcomes.

Built to Scale

Rules, structure, and clear workflows make change safer, faster, and easier to scale, while protecting efficiency and profit.

Ownership & Accountability

We take responsibility and follow things through. If something’s off, we fix it, and we tell you what we’re doing about it.

Powered by People

Software helps, but people make the difference. You get real support, clear advice, and a team that stands behind the work.

Smarter Growth Starts with People

Meet the People Behind

Shoptimised secondary logo

A team that works closely across product, performance and success, focused on helping retailers get more from their catalogue.

Nick McQue

Nick McQue

Chief Executive Officer

I focus on shaping the direction of our platform to ensure we’re building the right technology to help retailers and agencies grow. I work closely with Directors across Finance, Development, Product, Performance and Sales to turn data…

Bradley Hall

Bradley Hall

Performance Director

I essentially oversee all teams that look after existing business and internal operations, including the Performance, Success, Product, and Marketing departments. But, I might be better known for being the office dog babysitter.

David Zborowski

David Zborowski

Chief Technical Officer

I set the technical direction, keep the platform running, and make sure we are building things that actually help our customers. The team relies on me to unblock problems, make decisions quickly, and occasionally remind everyone that "it…

Scott Hopkinson

Scott Hopkinson

Chief Financial Officer

I'm responsible for the day to day finance activities along with all things investor related.

Scott Hollande

Scott Hollande

Commercial Director

I oversee the Business Development & SaaS Success teams at Shoptimised. A lot of my role is about making sure we’re bringing in the right customers, supporting the team and driving the processes to ensure continued growth across the…

James Boyd

James Boyd

Financial Controller

I'm responsible for making sure that everything we do as a business is financially tracked and recorded correctly. I help customers and the team by making sure their billing, budgets and spending are accurate and timely; always having the…

Rachel Irvin

Rachel Irvin

People and Finance Administrator

I mainly look after invoice payments here at Shoptimised, monitoring who owes money, how much is due, and when it needs to be paid. I bridge the gap between sales, who generate the revenue, and finance, who track the cash.

Amy Craig

Amy Craig

Head of People

I’m Head of People at Shoptimised, which basically means I look after all things people: hiring, onboarding, development, wellbeing, and making sure we’re building a company where people actually enjoy working, not just say they do. I’m…

Trevor Watt

Trevor Watt

Office Administrator

Within my role, I organise our monthly team events, summer and Christmas parties, as well as the office ordering, while doing my best to keep the place clean, tidy, and running smoothly. That last bit can be a challenge when the dirty…

Keavy Gales

Keavy Gales

Content Marketer

I work across organic social and content marketing, turning ideas into posts, videos, and content that sounds like us. I speak in memes and feel happier behind the camera than in front of it. My Google Drive folder organisation is…

Kymmy Aust

Kymmy Aust

Digital Marketing Executive

I'm part of the Marketing Team at Shoptimised, getting stuck into campaigns, content, and everything in between. I love working on big projects and seeing ideas come to life. I usually have a million tabs open and ChatGPT is definitely one…

William Barber-Hall

William Barber-Hall

Head of Success

As Head of Success, my team and I work closely with our Incremental retailers, offering budget coordination, growth strategies, and forecasting. We support clients from the very start of their Shoptimised experience, ensuring a smooth…

Linda Briggs

Linda Briggs

Onboarding & Client Success Manager

I focus on helping clients get the most from their ad spend through smart budget strategy, growth opportunities, and well-timed uplifts. I like keeping things clear, proactive, and always moving forward.

Debbie Yorke

Debbie Yorke

Client Success Manager

I’m there to help our legacy clients find the next opportunity, whether that is smarter budget planning, stronger forecasting, or unlocking more from Incremental over time. I’ve always got my lippy on and a hot water bottle nearby!

Claire Thompson

Claire Thompson

Client Success Manager

I work closely with existing clients to keep things running smoothly, answer questions, and look for ways to add more value to their account. I also help onboard new clients and stay involved throughout their time with us. I’m known for…

Joe Appleton

Joe Appleton

Head of Performance

I manage the Performance team, and our job is to drive as much value as possible for our clients. I’m always available to help with difficult situations, making sure people have the time and support they need to resolve any issues. My desk…

Beth Porter

Beth Porter

Senior Onboarding Performance Manager

My role is to drive client growth from day one and support the Onboarding & Performance teams, helping clients get the best possible start and continue to see value over time. I’m also a foosball player, part-time office DJ, full-time Coke…

Harri Morgan

Harri Morgan

Senior Performance Manager

I spend my time at Shoptimised focused on ensuring our clients’ campaigns are performing at their absolute peak. I dig into the data to find those marginal gains that drive better results, making sure every penny of a budget is working as…

Chloe Humphrys

Chloe Humphrys

Performance Manager

I focus on helping clients get more from their non-converting products through feed optimisation, trend spotting, and ongoing performance improvements. I work closely with the wider team, bring plenty of energy, and have a soft spot for…

Sophie Waugh

Sophie Waugh

Performance Manager

Powered by sugar-free Red Bull, thriving on a bit of chaos, and somehow still keeping everything colour-coded, labelled, and exactly where it should be.

Zenah Omar

Zenah Omar

Performance Manager

My work helps customers drive revenue growth with their accounts.

Daniel White

Daniel White

Performance Manager

As a member of the Performance team, my role is to generate revenue for our clients through our Feed Optimisation platform and Incremental Sales software. When I’m not working in accounts or on feeds, I spend my time as the office’s…

Skye Wilson

Skye Wilson

Performance Manager

I run Incremental campaigns for my clients, optimising product feeds, unravelling the mysteries of Google Ads, and always looking for ways to improve ROAS. I’m the resident Scottish person in the office, and I won’t let you forget it.

Adam Burn

Adam Burn

Performance Manager

I drive incremental revenue for a wide range of clients by identifying growth opportunities within existing performance and implementing strategies that deliver measurable uplifts without disrupting core campaign performance. A bowling…

Craig Lewis

Craig Lewis

Head of SaaS Success

A fountain of feed op knowledge and the home of dad jokes.

Will Dytrych

Will Dytrych

Onboarding Technical Manager

I help set new clients up on the platform when they join us, carrying out the initial feed optimisation and supporting them through their first 90 days. After a lot of practice over the years, I also help the wider team where needed, all…

Beth Clayton

Beth Clayton

Graphic Designer (Website & Product)

My role is all about creating designs that build trust from the first impression and give the team a reliable go-to for anything visual. I’m known for spotting when something is two pixels off and, occasionally, for having a blonde moment…

Daniel Ainsley

Daniel Ainsley

Head of Product

I help manage and improve the Shoptimised platform by building new features that make things better for our customers and easier to use day to day. Part-time office DJ, winner of Shoptimised’s Best Cuppa Award 2021, very below-average…

Jordi Diaz

Jordi Diaz

Lead Developer

I’m the lead developer at Shoptimised. I help keep the team focused and moving, making sure the right problems get solved in the right order. I’ll also always find a reason to open the queue dashboard one more time before logging off.

Alex Tuersley

Alex Tuersley

Senior Full Stack Developer

I build and maintain all of our websites, fix system issues, and handle requests from customers and the team for changes and new features. I’m known for being a little unapproachable at first, so people often ask Jordi instead. Starting a…

David Johnson

David Johnson

QA Engineer

I look after quality assurance for everything the development team works on, from testing new features before release to running regression tests that keep the product working with the latest browser technologies.

Michael Alder

Michael Alder

Software Developer

I work on building new features and fixing issues to keep improving the platform. That helps customers by giving them more ways to optimise their product feeds and making everything run a bit more smoothly. I tend to keep a few snacks in…

Jake Robinson

Jake Robinson

Development Team Apprentice

As the best apprentice to walk through these doors, I build new features, fix bugs, and handle office IT support, fuelled by Tesco meal deals and Monster. I’ve also got the longest hair in the office, and yes, everyone’s jealous.

Daniel Summerfield

Daniel Summerfield

Enterprise Sales Manager

I lead Enterprise sales at Shoptimised, working closely with larger eCommerce brands to understand how they are performing on Google Shopping, where the gaps are, and how we can unlock incremental revenue they are currently missing. I can…

Callum Mackenzie-Pearce

Callum Mackenzie-Pearce

Enterprise Development Manager

The office’s reigning, defending, undisputed people’s champion: Mr Morale.

Glen Clough

Glen Clough

Business Development Manager

A big part of my role is training the team and helping them develop their skills, while also making sure clients feel confident coming on board with us to sell their non-converting products through our Incremental Sales solution.

Lewis McLay

Lewis McLay

Business Development Manager

I’m a dad-dancing, coffee-wielding, ping pong-playing, insult-dispensing business extraordinaire.

Chris Arkley

Chris Arkley

Business Development Manager

Aside from my actual job, I hand out daily beatings on FIFA, pool, and table tennis.

Paul Lennon

Paul Lennon

Business Development Manager

I help ambitious online retailers unlock instant growth. Tea lover. EA FC extraordinaire.

Donald Lake

Donald Lake

Business Development Manager

I bring new clients into the business and like to keep things open and honest from the start. The clients I work with seem to appreciate that.

Dalton Straughan

Dalton Straughan

Business Development Manager

I am the one who calls.

Chloe Mason

Chloe Mason

Business Development Manager

Hi, I’m Chloe. I help retailers get more from their products by finding smart ways to sell the items that are not performing on Google Shopping. I love spotting opportunities and turning them into results. I’m rarely seen without my daily…

Zach Lowery

Zach Lowery

Head of SaaS Sales

I head up the SaaS sales team at Shoptimised and help bring in new business, but a big part of what I do is building strong relationships across the company. I work closely with different teams to keep things moving, align people around…

Andrew Garvey

Andrew Garvey

Business Development Executive - SAAS

I help agencies and in-house marketing teams maximise Shopping performance through effective product feed optimisation. On a typical day, I’m usually wearing a hat to stop my bald spot making a guest appearance in the background of…

Niall Martin

Niall Martin

Business Development Executive - SAAS

I’m new to the SaaS sales team here at Shoptimised and enjoying getting to know a new product, a new industry, and bringing in plenty of new business.

Talk to a Real Person About 
Your Performance

No sales scripts. No pressure. Just an honest conversation about where you are and where you want to get to.

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